Global Market Development Manager, Viral And Lipid Nanoparticle Delivery

Job Description

Global Market Development Manager, Viral and Lipid Nanoparticle Delivery

R-01220909

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer! We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

How will you make an impact?

The Global Market Development Manager will be responsible for the strategy, development and execution of marketing campaigns for the viral delivery and emerging Lipid Nanoparticle (LNP) delivery portfolios, using a customer-centric, go-to-market approach. This role will be a pivotal one in developing a multi-channel global strategy to launch a new product and services category into a high-growth market and help establish Thermo Fisher Scientific as a preferred partner for LNP technology.  LNPs have emerged as a widely versatile and promising vehicle for non-viral delivery, and viral vectors have been established as one of the go-to biological delivery methods for the latest cell and gene therapy breakthroughs. So, in this role, you’ll support scientists in accelerating their research and therapeutic development in areas such as mRNA vaccines, cell and gene therapy, personalized medicine, and more.

Location: Onsite role: Carlsbad, CA; Pittsburgh, PA; Waltham, MA; Frederick MD; Eugene, OR; Grand Island, NY or other Thermo Fisher Scientific location

What will you do?

Responsibilities

• Develop and implement strategic marketing plans to support new product / portfolio commercialization, product portfolio positioning, analysis of customer segments, competitive analysis, and new market opportunities for the adoption of the viral delivery and LNP delivery portfolios in target markets.
• Build engaging multi-channel marketing tactics to help drive awareness, demand, and conversion for viral vector and LNP products and services, spanning web, email, social media, video, events, and webinars
• Develop and optimize educational content in a variety of format types in order to establish product and workflow-centric thought leadership
• Build and maintain collaborative Key Influencers network for engagement in conference presentations, webinars, customer testimonials, and other partnerships
• Work closely with the Digital Strategy Managers to maintain digital footprint of supported product portfolios through continuous optimization of paid search, organic search, display and social ads, and web content
• Collaborate with R&D and business teams to provide market insights and customer feedback for the development of new viral vector and LNP products / services
• Lead and contribute to broad, cross-divisional marketing efforts that showcase end-to-end Viral and LNP delivery solutions and demonstrate our thought leadership as a trusted partner to scientists
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products, services, and data
• Support regional Market Development Managers to build and implement marketing programs within their geographic regions and drive lead generation for regional commercial teams
• Collaborate with product management to develop sales force training and customer education material
• Act as a brand ambassador, understanding, upholding, and communicating our brand strategy in all aspects of our marketing programs
• Establish and maintain campaign/program metrics dashboards to measure the efficiency of marketing activities
• Manage marketing budget at a tactic, project, and program level to ensure alignment with annual operating plan
• Travel may be required (Up to 25%)

How will you get here?

Education

• Bachelor’s degree in Biology, Cell Biology, or related life science required
• Master’s, MBA, or PhD highly preferred

Experience

• 5-+ years of experience in life science product and service marketing, channel marketing, and/or other closely related position, ideally in cell biology, cell & gene therapy, or nucleic acid delivery fields.  Understanding of clinical and commercial GMP manufacturing process/market/customer strongly preferred.
• Validated knowledge of cell biology, cell & gene therapy, and nucleic acid delivery workflows and applications.  Ideal candidate will have knowledge of viral delivery systems, Lipid Nanoparticle technology, drug delivery mechanisms, and related techniques, products, and services for research and clinical use.

• Demonstrated experience with marketing proficiencies: 4Ps, marketing mix, marketing channels, audience segmentation, product positioning, customer journey, and marketing program development and execution
• Demonstrated product commercialization experience, with build and deployment of go-to-market strategy, value proposition, and tactical plan
• Strong understanding of customer needs, drivers, and buying journey, with ability to apply VOC, VOS and market research to gain a better understanding of competitive landscape
• Exceptional skill in developing digital marketing initiatives, including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video, and automation approaches
• Creative intuition on design and messaging, with experience crafting compelling content at every stage of buyer’s journey
• Proven experience in collaborating with partners in other regions.
• Experience in management of metrics dashboards and reports, with a strong bias for data-based decision-making

Professional Qualifications

• Excellent presentation, verbal and written communication skills, comfortable interacting with internal and external audiences of varying levels
• Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies
• Ability to translate performance metrics into impactful business decisions
• Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results
• Ability to drive projects to completion on time with a proven track record of prioritizing and leading multiple projects in a fast-paced environment
• Strong interpersonal and relationship building skills

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

 

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Compensation and Benefits

The salary range estimated for this position based in California is $103,100.00–$140,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards