Event Coordinator & Social Media Specialist

Purpose of the Position:

The Event Coordinator & Social Media Specialist is responsible for providing support for on-campus events and capturing content on campus for Social Media. This position provides proactive and reactive support to marketing efforts primarily on the campuses and also out of the corporate office (generally no more than 1-2 days per week in corporate office, with 2-3 days in campuses per week, and 1 day working remotely).

The Event Coordinator & Social Media Specialist reports to the Vice President of Marketing. 

Essential Duties and Responsibilities include the following. Other duties may be assigned:

• Support the growth and development of media marketing efforts
• Planning and suggesting events with each campus based on their preferences and what is happening in their local community, engaging with broader topics wherever possible (e.g. Relay for Life, Go Red for Women, Dr. Seuss Day, etc.) for maximum marketing impact
• Promoting and supporting campus events, including but not limited to:
  • Work with marketing team to add event posting to Social Media and/or website pages as appropriate and post images during and after events to both
  • Work with marketing team to develop or edit flyers and distribute by posting online and offline in local community boards as well as around campuses
  • Publish on local community pages when open to the public
  • Draft media advisory / press release when applicable
  • Track event support progress and follow up to ensure events go smoothly
  • Track PDL/Referral goals and actuals with admissions contacts at each campus
  • Track funds raised (when applicable) and work with accounting to generate donation checks, capture check donation pictures at site and publish on Social Media / website as applicable
  • Work with each Campus team to designate a ‘lead’ for each event and rotate that role through the various staff/departments
  • Attend events and/or visit campuses in person weekly to capture images/video for Social Media posting as well as to provide event support to the campus and students
  • Work with Campus team to email invitation to events to inquiries, current students, and/or alumni as appropriate
  • Coordinate with catering and other vendors as needed to ensure successful events
  • Survey students at each campus bi-annually to determine what events and fundraising is important to the current student body, and help suggest / promote events in response to that information
  • Proactively generate creative ideas that will help improve and increase successful events on campus and off campus

Required Skills:

• Must be detail oriented, professional, with a team-building focus
• Strong organization and prioritization for multiple projects and priorities
• Excellent written and verbal communication skills
• Proficient in Microsoft Office (Word, Excel, Powerpoint, etc) and Social Media apps (Meta, X, etc.)
• Social media content development proficiency

Required Experience: 

• At least 1-2 years of administrative / marketing experience in a fast-moving environment

Preferred Experience 

• 2-5 years’ marketing experience in the EDU vertical
• Proven track record of event coordination and/or Social Media management

Acknowledgement

This job description is intended to be an accurate reflection of the current position. It may not include every job responsibility. Job duties may fluctuate based on needs of the business. American Institue reserves the right to revise the job or require that additional or different tasks be performed.

I have read and understand all the responsibilities and accountabilities in my job description. This job description is a tool used by me and management to help assess, evaluate and provide guidelines and expectations for the position named herein. I understand that it is not a contract and it does not constitute any guarantee of future employment. 

American Institute will NEVER ask you to send money or ask you to provide bank account information in order for you to get reimbursed for tools to work. If you have been contacted by someone claiming to be from American Institute about a job posting, you can always verify the position at https://careers-ultimatemedical.icims.com/