Email Marketing Manager

We are seeking an EMAIL MARKETING MANAGER to join the Orvis Team! This is a remote position with some potential for travel to our Vermont headquarters one to two times per year.
The Email Marketing Manager will help us achieve our goals by delivering strategic, targeted/highly personalized and innovative email messages to the customer. This role is critical in driving traffic and demand to Orvis.com and Orvis Retail Stores. The role will partner closely with the Brand Marketing, Digital Marketing, Digital Merchandising & Ecommerce, and Creative & Editorial teams; and is a key player in the Orvis omni ecosystem.
For more than 165 years the Orvis name has stood for outdoor traditions, quality, and customer satisfaction. At Orvis, we do not sell what we, ourselves, would not be proud to own or give as a gift. Our associates deserve to be proud of our service and our products, and we rely on every associate to apply our “pride of ownership” credo to drive our quality. “Good enough” is not our standard. We need to strive for perfection in our products and customer service, to propel our growth and the pride that will fuel our team.
Position Interfaces:
This role reports to the Senior Manager of Email, with no direct reports.
Responsibilities:

• Lead & develop execution of Email Marketing content with focus on daily Scheduled Promotional Messages (SPMs), taking into consideration the brand omni-marketing and merchandising strategies, historical performance, and customer experience
• Partner closely with the digital merchandising, brand strategy, retail, adventures & creative/editorial teams on identifying and bringing the brand marketing and product ideas to life
• Preseason planning of email stories with focus on storytelling & differentiation of Orvis from competitors
• Development of email cadence with the goal of driving traffic and conversion on the website and in the stores
• Develop audience & targeting strategies using analytics to identify new segmentation approaches and/or refine existing customer segments
• Oversee weekly email reporting and communicate key learnings including key findings/future implications
• Partner with external partners/vendors to stay on top of industry best practices, industry changes & competitor information
• Define balance of email personalization & dynamic content with full designed storytelling through performance KPIs and brand building focus
• Develop omni-channel email acquisition strategy and execute against it including obtaining key partner buy in and alignment on goals
• Develop and execute email test plans across creative, segmentation & personalization to drive the business & aesthetic forward
• Develop and maintain partnerships with cross functional teams including digital merchandising, creative, brand marketing, retail & adventures
• Manage quarterly email hindsight to inform future seasons & performance improvement

Competencies and Requirements:

• 4-6 years of related marketing experience. Email marketing experience required
• Significant experience managing a dynamic/complex email program preferred
• Strategic & innovative thinker with passion for the customer and the ability to think creatively and analytically
• Passion for content creation & storytelling to drive a brand
• Excellent project management and communication skills
• Ability to multi-task and prioritize work load
• Flexible, team player
• Ability to analyze data and extract relevant and actionable insights.
• Passion for the customer and retail/apparel industry

Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations – both internal and external. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.
About Orvis:
In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. As the longest-running mail order business in the United States, and with our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow.
Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.
Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K, generous associate discounts, and other excellent benefits.
To access our California Applicant Privacy Notice, follow this link: https://www.orvis.com/california-applicant-notice.html
To learn more and connect with Orvis, please visit us online www.orvis.com.

Health insurance, Dental insurance, 401(k), Vision insurance, Life insurance