Address
SalaryWhat’s the Role?
We are looking for a talented Email Marketing Manager to join our digital marketing team. The Email Marketing Manager will be responsible for developing and executing effective Email Marketing campaigns that generate leads, drive revenue, and spread brand awareness for Guaranteed Rate. The ideal candidate will have a proven track record of success in Email Marketing, excellent analytical skills, and strong project management abilities.
Pay Range: 80k to 100k annual pay
Responsibilities:
Develop and execute Email Marketing campaigns to generate leads and drive revenue for various mortgage products/ services
Design engaging and effective content that resonates with our target audience
Develop and maintain an Email Marketing calendar that aligns with our business objectives and marketing goals
Implement A/B testing to optimize email campaigns for maximum engagement and conversion rates
Utilize marketing automation tools to segment and target our email lists based on subscriber behavior and preferences
Monitor and analyze email campaign metrics, including open rates, click-through rates, and conversion rates, to identify opportunities for improvement
Stay up-to-date with the latest Email Marketing trends, best practices, and industry developments, and implement new strategies as needed
Maintain strong deliverability standards and keep IP and domain reputation in good standing
Requirements :
Bachelor's degree in marketing, communications, or a related field
Minimum of 3 years of experience in Email Marketing, preferably in the financial services industry
Impressive graphic design skills ( Photoshop /Illustrator)
Excellent written and verbal communication skills
Strong analytical skills, with the ability to analyze data and develop actionable insights
Proficiency in Email Marketing automation platforms such as Salesforce Marketing Cloud (Braze, Iterable , are a plus).
Experience with A/B testing, segmentation, and targeting strategies
Strong project management skills, with the ability to manage multiple projects simultaneously
Knowledge of HTML, CSS, and responsive design principles is a plus
If you are a creative and results-driven Email Marketing professional with a passion for the mortgage industry, we encourage you to apply for this exciting opportunity.
Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.
