```Overview:```
We are seeking a highly skilled and experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and implementing strategic marketing plans to drive business growth and brand awareness. This is a leadership role that requires a strong understanding of marketing principles and the ability to effectively manage a team.
```Responsibilities:```
- Develop and execute comprehensive marketing strategies to achieve company objectives
- Manage and oversee all marketing campaigns, including digital, print, and social media
- Conduct market research to identify trends and opportunities
- Collaborate with cross-functional teams to develop and implement marketing initiatives
- Monitor and analyze marketing performance metrics to optimize campaigns
- Manage the marketing budget and allocate resources effectively
- Oversee the creation of engaging content for various marketing channels
- Lead the development of brand positioning and messaging
- Stay up-to-date with industry trends and best practices
```Skills:```
- Strong budgeting skills to effectively allocate resources
- Proficiency in email marketing strategies and platforms
- Excellent copywriting skills for creating compelling marketing materials
- In-depth knowledge of market research techniques and analysis
- Familiarity with Google Analytics and other analytics tools
- Understanding of HTML5 for website optimization
- Experience with marketing automation platforms
- Knowledge of advertising strategies and techniques
- Familiarity with advertising sales processes
- Understanding of SEO best practices
If you are a strategic thinker with a passion for driving results, we would love to hear from you. Join our team as the Director of Marketing and help us take our brand to new heights.
Job Type: Full-time
Pay: $62,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Holidays
Ability to Relocate:
- San Rafael, CA 94903: Relocate before starting work (Required)
Work Location: In person