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SalaryDirect of Event Marketing, Motorsports and Outdoor
Bonnier is looking for a dynamic and innovative Director of Event Marketing who shares our passion for Motorsports and Outdoors and helping industry leading companies and enthusiasts live their passion. This role reports to the EVP of Motorsports and Outdoor and will manage a team of two.
The Director of Event Marketing is a marketing professional who has a strong background developing and executing marketing and communication strategies for consumer events. Success will be achieved through successful implementation of marketing tactics that will drive both spectator and participant attendance and equally as important sponsorship and exhibitors. Supporting world-class events like the Open Season Sportsman’s Expos, Sand Sports Super Show, Off-Road Expo, and Street Machine Nationals this position is a great opportunity to lead marketing for both sales and audience. The position is remote and is responsible for leading the marketing of our events.
What You’ll Do: Audience
- Lead and develop a team of a marketing manager and a designer who report to this position.
- Oversee and execute omnichannel marketing plans to drive attendee/participant acquisition.
- Manage marketing budgets, track campaigns and performance reports using Google Analytics.
- Lead the analysis, development, and presentation of Event Marketing plans, attendance updates, and pacing reports, leverage data to optimize results.
- Both direct and be hands-on in creative development, email marketing, organic and paid social media, PR, event web pages, advertising, partnerships, and deliverables, and drive innovative ideas, process optimization, and improvements.
- Deliver marketing plans inclusive of Event creative, event proposal template, communications messaging for email, press, and social, video content and community outreach and engagement.
- Define and build audience segments, campaign schedules, KPIs, and ensure timely implementation of all Event Marketing activities.
- Develop creative brief, develop and write themes, copy, subject lines for email marketing campaigns.
- Develop strategic marketing partnerships with media publications, sponsoring and exhibiting companies and other industry groups.
- Be an integral member of the on-site team leading marketing operations at the event, engaging with stakeholders and building our brands.
- Conduct post event surveys and leverage feedback to help support renewal efforts and generate new business.
What You’ll Do: Sponsorship and Exhibits
- Oversee and execute omnichannel marketing plans to drive leads for sponsorships and exhibits
- Develop sales collateral, sales kits, media kits and post event reports for sales team.
- and marketing to support sales of sponsorships and exhibits for all events including lead generation.
- Build sponsor and exhibitor audience segments, and create programs to generate leads.
- Conduct post event surveys and leverage feedback to help support renewal efforts and generate new business.
- Ensure fulfillment of sponsorship deliverables
About You:
- You are both a thinker and doer, and you combine a balance of strategy and execution to drive results.
- You love what you do and have a passion for our markets.
- You have 7+ years of direct experience working in Event Marketing and have a BA degree.
- You possess exceptional digital marketing experience with a record of executing successful digital marketing campaigns using email marketing and organic and paid social.
- You are well versed in marketing platforms. You have hands-on mastery of email marketing/lead generator platforms, and ticketing platforms.
- You are both a team builder and someone who can work on their own.
- You are a Rock Star at Project Management! You have proven experience in project management, managing multiple projects simultaneously, and managing multiple constituents—a proactive approach to work is essential.
- You are a strong communicator with excellent oral/written communication/presentation skills and in Excel, Word, and PowerPoint.
- You are digitally connected and savvy. You are highly proficient in Microsoft Office: Word, Excel, PowerPoint, and adobe.
