Director, Global Brand Public Relations

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam, Maker's Mark, Basil Hayden and Knob Creek bourbons; Japanese whiskies, including Yamazaki, Hakushu, Hibiki and Toki; and leading Scotch brands including Teacher's, Laphroaig and Bowmore, Beam Suntory also produces leading brands such as Courvoisier cognac, Tres Generaciones, El Tesoro and Hornitos tequila, Roku and Sipsmith gin, Canadian Club whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks Premium Cocktails. 
 
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. 
Beam Suntory is a world leader in premium spirits with a clear commitment to premiumization and ambitions to achieve $10 billion in sales by 2030.  With a strong vision and strategy, a great portfolio of brands, and top talent across the organization, the business has gone from strength to strength since the acquisition by Suntory Holdings in 2014.  

Beam Suntory is in the midst of an exciting business and culture transformation across a number of fundamental dimensions:
    Evolution to become brand led, balanced with commercial and market excellence 
    Commitment to increase sales from premium products 
    Integration of global business, process and ways of working across geographies
    Focus on building a Gemba-centric, inclusive culture

The Global Brand Public Relations team operates as an in-house agency, supporting all the brands within the Beam Suntory Portfolio. Reporting to the Senior Director of Global Brand Public Relations, the Director will focus on the company's portfolio of prestige and luxury spirits brands. The Director is responsible for delivering breakthrough Public Relations campaigns that bring the Global Brand House Strategies to life through significant and impactful earned media results. 

As a strategic partner to Global and Regional Brand Marketing teams, the Director leads the development of global Public Relations strategies with guidelines and toolkits for regional execution and provides oversight of customer and press event execution in the U.S. and around the world. Working closely with cross-functional partners, the Director is responsible for elevating the brands within the portfolio and fostering an environment of open communication, best practice sharing as the team's Regional liaison for all media and special events and providing an educated POV of market and cultural nuances.

This individual is strategic, plugged into culture, has a strong network, is an events and media expert with a sophisticated knowledge of cultural trends and nuances ensuring best in class results.  

The Director is responsible for leading and managing agency partners, and cultivating strategic partnerships through endorsements with celebrities, influencers, and brand integration. These partnerships must resonate globally, be brand relevant and elevate the brand messaging through earned media channels.
 
This role requires a motivated self-starter, a strong writer and communicator, a natural team player, a strategic and creative leader with a strong understanding, experience and passion for inserting brands into culture.  

Responsibilities 
    Develop and lead global Public Relations strategies that support the Global Brand House Strategy
    Cultivate strategic partnerships with Talent (celebrities/influencers) for brand, while developing Global Guidelines for Regional execution.
    Direct and lead agency partners from brief to execution ensuring execution at the highest level, and priorities and results are achieved for the brands.
    Work with and cultivate strong collaborative relationships with the Regional PR teams to deliver best in class press/media coverage.
    Oversight of Regional and special event execution around the globe for both press and customer. 
    Work with key spokespeople to facilitate press and event needs including messaging, speeches, scheduling and product needs.
    Experienced manager with track record of motivating and developing people.  
    Secure and manage Global PR budgets for all brands within remit.
    Demonstrate business acumen, interpret internal/external business challenges, and proactively identify best practices to improve.
    Media measurement, ensuring campaigns are meeting objectives, and communicating results internally. 
    Collaborate with Corporate Communications team to develop corporate campaigns for brands including Spokesperson media training, external and internal corporate communications, C-Suite briefings, etc.   
 

    10-12+ years consumer/luxury brand PR experience preferably in a global role; luxury spirits background a plus but not required 
    Proven track record of delivering best in class Global Public Relations campaigns 
    Excellent verbal and written communication skills 
    Understanding of global cultures, traditions and consumer mind set  
    High taste level and understanding of luxury brands and their audiences
    Experience with events of all size, both press and customer  
    Knowledge of best-in-class global vendors a plus 
    Well connected to key influencers, tastemakers, and industry decision makers 
    Unique insight into cultural trends and current zeitgeist/pop culture and ability to integrate into strategies
    Relationships within Hollywood (TV/Film/Music/Celebrity - Studios, Agents, Stylists, Set Design, etc.) a plus 
    Decision maker with strong critical thinking skills 
    Strategic thinker delivering on short term goals while building upon long range plans 
    Strong media relations and expert knowledge of a variety of media channels  
    Articulate speaker with great presentation skills 
    Ability to represent brands (internally/externally) across all levels of the organization 
    Strong leadership skills 
    Process oriented with strong budget planning 
    Collaborative style, works well in cross-functional teams to build consensus 
    Global viewpoint with ability to think cross-culturally
    Strong stakeholder management skills.  Ability to work across a matrixed organization. 
    Proven ability to juggle multiple tasks and projects and thrive in a rapid-paced, constantly changing environment
    Ability to travel, including global travel up to 30% of the time
    Understanding of a highly regulated industry a plus 
    Office-based role with flexibility to work remotely up to 40% of the time

The salary range for this role, based in New York, is $165,000 to $175,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset. The range will vary if outside of this location.