Global Marketing Senior Manager

Inspired Beauty Brands is in search of a motivated, organized, and diligent GlobalMarketing Sr. Manager. As the Marketing Sr. Manager for Inspired Beauty Brands, you will play a pivotal role in driving the strategic direction for our HASK and Gray Away brands. Reporting directly to the VP of Marketing, you will be responsible for developing and executing comprehensive brand strategies, fostering innovation in our product pipeline, and overseeing communication strategies and activations.

RESPONSIBILITIES:

• Develop media plan connected to the brand strategy and goals, with KPI’s and ROI metrics.
• Be the point of contact for all domestic Media agencies and for all global teams, ensuring consistency in strategy.
• Be the IBB Marketing point of contact for our global teams located in UK, Australia, Latin America and the Middle East.
• Work with the US sales team to develop marketing support for key retailer tentpole moments (New Year, Back to School, Holiday).
• Oversee 360 activations including digital strategy, retailer support at our top Food, Drug and Mass accounts, and influencer relationships.
• Work with social media lead to develop social content calendar and tailor mailings accordingly.
• Lead development of new product launch toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts.
• Collaborate closely with the Product Development team to co-create the 3 year innovation pipeline by finding white space opportunities connected to brand strategies that are in alignment with overarching category and brand objectives. This involves regular meetings, data sharing, and strategy sessions to create a cohesive brand message.
• Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey through the marketing funnel.
• Partner with Category Manager to effectively brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns.
• Provide updates on global competitive activity, trends, and industry best practice in monthly content planning meetings, 360 and creative brainstorm sessions.
• Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or related field.
• Strong interest in all beauty categories, especially hair care.
• 10+ years of experience in integrated marketing with some leadership experience preferred.
• Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry.
• Exceptional cross-functional collaboration skills.
• Proficiency in marketing analytics tools.
• Excellent communication and presentation skills.
• Must be comfortable working a hybrid schedule (2 times per week in our NY Office + remote).

SALARY RANGE

$115,000 - $135,000

In addition to base salary, this position is eligible for participation in a highly competitive bonus program.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

COMPANY OVERVIEW:

Inspired Beauty Brands, Inc. is a rapidly growing developer, marketer, and distributor of beauty care products. The Company’s owned and operated brands include HASK, Gray Away and HnP. Inspired Beauty’s products are sold worldwide through its retail partners, predominantly drug chains, mass merchandise and food stores.

As a branded distributor of products, the Company focuses on our key competencies:

a) Product Development – creating innovative new products,

b) Operations – making the product and getting it to the shelf as efficiently as possible,

c) Sales – getting the product on the shelf, and

d) Marketing – getting the product to move off the shelf.

LOCATION:

Position is located at the Company’s headquarters in Chelsea New York City which is conveniently located just 2 blocks from Penn Station.

Job Type: Full-time

Pay: $115,000.00 - $135,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• New York, NY 10001: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10001