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Form of work
SalaryMichael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Who You Are:
As the Senior Manager, Global Brand Marketing, your goal is to align global marketing strategy & implementation of global 360 brand campaigns across all regions. You will also play an integral role in developing the seasonal marketing strategy, as well as supporting all key categories of the Michael Kors business.
What You’ll Do:
Drive development of Seasonal Global Marketing Strategy Campaign Calendar
- Align Global Calendar of business priorities (Product and Campaign Messages) with Senior Management
- Identify key product pushes and their unique selling proposition, with Merchandising and Fashion Office
- Act as liaison between Business Units and Cross-Functional teams to develop a cohesive seasonal brief that supports business effectively
- Align Global Calendar across global merchandising, retail, wholesale, licensing and all marketing channels
- Lead cross-functional Teams at HQ and in Regional markets (all Marketing channels, Visual Merchandising and Merchandising) to support to ensure cohesive brand message across all customer touch points, both online and in-store
Act as key partner to Global Teams across North America, APAC, EMEA, and LATAM markets, giving visibility and direction on global marketing strategy and supporting local needs
- Communicate closely with global partners leading up to and during the season so they are clear on global seasonal marketing strategy, inclusive of timing and 360 campaigns
- Partner with global teams on local strategy to amplify global seasonal campaign message
- Review Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing plan
Find untapped marketing opportunities to bring visibility to the brand in order to be contextually and culturally relevant as well as reach new customers
- Explore partnerships, international holidays, and cultural events as a way to bring visibility to the brand
- Partner with Design, PR, Advertising, Social to explore new product ideas, contextually relevant campaigns and collaborations to bring newness to brand
Oversee marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Smartwatches.
- Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches
- Manage any licensee local activations to ensure they are on brand and align with overall brand strategy
Team
- Manage team of two, and aid in their development and growth
You’ll Need to Have:
- Bachelor’s Degree required
- 5+ years Marketing experience
- Strong ability to strategize on a global level
- Ability to lead and influence cross-functional teams
We’d Love to See:
- Ability to organize, prioritize, and multitask effectively
- Critical thinking and analytical problem-solving skills
- Thrive in a fast paced on-time deliverable environment
- Creative and proactive communication skills
- Motivated, enthusiastic, and results oriented
MK Perks:
- Generous Paid Time Off & Holiday Schedule
- Summer Fridays
- Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
- Cross-brand Discount
- Exclusive Employee Sales
- Fav 5 Cards (MK Discount for friends and family)
- 401k Match
- Paid Parental Leave
- Thrive Wellness Program (seasonal in-office massages and more!)
- Commuter Benefits
- Gym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.
Compensation Range:
