Digital Specialist

Digital Marketing Optimization Specialist

To be successful in this role, you must have strong strategic and analytical skills, in-depth knowledge of paid search and be currently actively facilitating and fulfilling campaigns in these areas. The ideal candidate will have a vast working knowledge in most areas of digital marketing or be willing to learn these additional areas.

Responsibilities:

• Willingness to learn and expand skills in order to assist the digital team’s objectives and meet our clients’ goals
• Build, monitor and execute optimization adjustments to paid search campaigns
• Drive SEM and SEO strategies to achieve clients lead, revenue, budget, and other metric goals
• Monitor campaign budgets
• Audit campaign performance
• Lead analysis and resolve trends using past performance data
• Drive the day-to-day management of the agency’s paid search marketing initiatives
• Run Search Engine budgets & IOs
• Conduct conversion tracking, optimization, and A/B testing

Desired Skills and Experience:

• 2-4+ years of digital optimization experience (e.g., Google Ads, DSP/Display Trading, Facebook Ads, LinkedIn Ads, site optimization, etc.)
• Bid management tools experience required
• Strategy development, keyword research, and campaign building experience required
• Intermediate MS Excel (advanced equations and pivot tables) experience required
• Keyword Planner, Google Analytics, and other research/analytics tools experience required
• SEMRush or similar software experience

Experience:

• SEM paid search: 4 years (Required)
• SEO: 4 years (Required)
• Bid management tools: 2 years (Required)
• keyword research, and campaign building: 2 years (Required)
• Google Ads and Bing Ads: 3 years (Required)
• Keyword planner: 1 year (Required)
• Google Analytics: 2 years (Required)
• Advanced Excel: 2 years (Required)

Benefits

• Hybrid Workplace
• Medical, Dental, and Vision coverage and more
• 401K
• Pet insurance
• Employee Assistance Program
• PTO
• Progressive, inclusive culture
• Wellness programs
• Continuous Improvement Training

Workplace Benefits

• Family Oriented Culture
• Majestic Campus Environment
• Class A offices
• Great Place to Work

Company Summary

Gregory Welteroth Advertising (GWA) privately-held, family owned and operated, national award-winning advertising and marketing company that specializes in innovative media strategies, buying and negotiation, cooperative retailer-based programs and national branding campaigns. We are Great Place to Work certified! and work each day to support over Ten Thousand (10,000!) small businesses, and numerous amazing brands across North America. In doing so, we believe in building partnerships that enhance people’s lives by delivering value and services beyond what is expected A brief snapshot of the of the industries we serve include: Outdoor power equipment, Power sports, Home improvement, health Care, Financial services & FinTech, Lawn and garden, Industrial materials & Manufacturing, Fashion and Design and more. We are a Pennsylvania based company with team members based across America. Over the past 30+ years we have had the privilege to make a positive impact on the lives and organizations we serve and are looking for others who share a passion for service and the amazing journey ahead.