Job Summary:
The Digital Marketing Campaign Senior Specialist is responsible for planning, supporting, and executing Digital Marketing Campaigns for BDO USA. Job functions include campaign development, paid media planning and activation, full-funnel strategy, audience and persona alignment, and digital channel analysis and reporting.
In this role, the Digital Marketing Campaign Senior Specialist works closely with cross-functional teams to develop and execute the digital elements of marketing strategies and campaigns.
Job Duties:
- Supports the strategy, development, implementation and ongoing management of digital campaigns and programs
- Serves as an internal resource to marketing professionals, industry groups, and business lines regarding integration of paid digital media and Digital Marketing Campaigns
- Coordinates meetings and collaborates with national marketing leaders and external agencies to develop and implement marketing strategies and digital advertising plans that align with the buyer journey
- Monitors and analyzes campaign performance to make recommendations for improvement
- Develops and executes paid digital media strategy across platforms including search, social, and display
- Works with external agencies (advertising, PR) in executing and monitoring an integrated media strategy across all advertising campaigns
- Works with business line and industry marketing leaders to create and leverage full-funnel content and build audience strategies
- Builds campaign reports for internal stakeholders using data and metrics from platforms such as Google Analytics, Marketo, and CRM
- Champions the BDO brand to ensure online marketing and communications reflect the firm's messages, positioning and visual identity
- Other duties as required
Supervisory Responsibilities:
- N/A
Qualifications, Knowledge, Skills, and Abilities:
Education:
- Bachelor's degree, required; major in Marketing, Communications, English, Journalism, or Business Administration, preferred
Experience:
- Four (4) or more years of Digital Marketing experience, required
- Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
License/Certifications:
- N/A
Software:
- Proficient in the use of Microsoft Office Suite, required
- Knowledge of Microsoft Dynamics CRM, marketing automation software (i.e., Marketo), preferred
- Experience with ad platforms (Google Ads, Bing, LinkedIn, DV360), preferred
- Experience with Google tools (Google Analytics, Tag Manager, Data Studio), preferred
Language:
- N/A
Other Knowledge, Skills, & Abilities:
- Proven success in the strategy, development, implementation and ongoing management of online Marketing Campaigns and programs
- Excellent project management skills and organizational skills
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
- Excellent verbal and written communication and presentation skills with ability to write for online media
- Knowledge with all phases of campaign management including planning, execution, and reporting
- Knowledge producing digital campaign reports (PowerPoint, Excel)
- Knowledgeable of Google tools (Google Analytics, Tag Manager, Data Studio) and management of paid channels (Google search and display, programmatic, Facebook, Twitter, LinkedIn)
- Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
- Knowledge of SEO and how organic and paid strategies can work in harmony
- Ability to understand and communicate BDO business, marketplace and value proposition
- Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
- Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
BDO delivers assurance, tax, digital technology solutions and financial advisory services to clients throughout the country and around the globe. We offer numerous industry-specific practices, world-class resources, and an unparalleled commitment to meeting our clients' needs. We currently serve more than 400 publicly traded domestic and international clients.
- Unparalleled partner-involvement
- Deep industry knowledge and participation
- Geographic coverage across the U.S.
- Cohesive global network
- Focused capabilities across disciplines
- Competitive pay and eligibility for an annual performance bonus.
- A 401k plan plus an employer match
- Comprehensive, medical, dental, vision, FSA, and prescription insurance from day one
- Competitive Paid Time Off with daily accrual from day one of employment, plus paid holidays
- Paid Parental Leave
- Adoption Assistance
- Firm paid life insurance
- Wellness programs
- Additional offerings include BDO Flex, Group Legal insurance, Pet insurance and Long-Term Care Insurance