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SalaryJob Description:
Job Title: Digital Platform Strategist
Department: Marketing
Job Purpose:
The Digital Platform Strategist plays a crucial role in blending technical expertise with strategic foresight in our marketing team. Responsible for managing system websites and select technical projects, this position requires a proactive approach to maintaining and enhancing our digital properties. Collaborating closely with web designers and the Digital Strategy and Web Performance Manager, the Digital Platform Strategist will be a driving force in aligning our digital presence with larger marketing objectives.
The ideal candidate will be a confident collaborator who won’t hesitate to jump in and work alongside team members on projects and tasks of all levels. They will be competent and driven, willing to learn, adept at decision-making and problem-solving, and will have a positive attitude. They will possess initiative and good judgment and will be conscientious and trustworthy. The Digital Platform Strategist will report to the Associate Vice President Marketing - Advertising .
Position responsibilities include but are not limited to:
- Oversee system websites and platforms such as WordPress and Salesforce, ensuring they align with marketing strategies and maintain technical excellence.
- Delegate responsibilities to contract web development teams, ensuring project alignment with broader organizational objectives.
- Work closely with the accessibility and web design teams to ensure a consistent and strategic user experience across Digital Platforms.
- Partner with the Digital Strategy and Web Performance Manager to formulate and execute comprehensive web project plans.
- Proactively identify and implement cutting-edge web development features in collaboration with the development team.
- Address immediate web issues and edits and engage in problem-solving for wider digital community challenges.
- Utilize tools like Google Analytics and VWO to derive insights that guide strategic decisions and digital initiatives.
- Develop strategic approaches for Digital Platforms, informed by data analysis and market trends.
- Understand and oversee the data flow related to inquiry generation and site activity, ensuring accurate reporting and analysis.
- Execute SEO strategies recommended by the agency, focusing on technical implementations and content optimizations to enhance our online presence.
- Support IT in managing web server projects and troubleshooting for system/institution websites.
- Quickly respond to and resolve web-related issues, assembling the necessary internal and external expertise.
Required Qualifications:
Knowledge and Skills:
- Excellent communication and interpersonal skills.
- Detail-oriented with strong organizational skills and ability to prioritize and manage multiple projects simultaneously and effectively.
- Ability to problem solve and to develop strategic solutions to problems.
- Comfort and adaptability regarding new technology and continuously developing business practices.
Education:
- Bachelor’s degree in marketing, communications, journalism, related degree, or equivalent professional experience.
Experience:
- 1-3 years of experience with web design, user experience (UX) design, information architecture and content management on WordPress.
- Experience in photography and photo editing for website optimization is preferred, but not required.
- Experience with Salesforce CRM/EnrollmentRX is beneficial.
- Experience managing web and technical contract workers/vendors.
Physical Requirements:
- Ability to perform sedentary work
- Ability to operate office equipment including computer, printers, and phone
Compensation & Benefits
This opportunity is budgeted at $60,000-64,000 base compensation. Additional compensation factors may impact total compensation. To learn more about our competitive benefits and additional rewards, including generous paid time-off, medical and dental insurance coverage, life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts, tuition reimbursement, click the link below. https://www.tcsedsystem.edu/careers/
The Community Solution is an Equal Opportunity Employer.
