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Form of workJob Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job DescriptionServiceNow’s digital presence including the ServiceNow.com website represents our brand, the products we sell, and who we are as a company. It owns the mission of providing an easy, intuitive, and always-on Digital Experience allowing customers to consume information any way they want to, presenting ServiceNow as the defining enterprise technology provider of the 21st century.
This is where you come in, as the Vice President of Digital Platform and Experience, you will play a pivotal role in transforming and leading our company's digital landscape. This executive position combines strategic vision with technical expertise, overseeing the product strategy, development and optimization of our digital platforms and user experiences. You will be responsible for driving the technical and product strategy for our digital business, including engineering, QA, UX/UI design, product management, and Adtech/Martech stacks. Your leadership will ensure our digital presence not only reflects our brand's values but also maximizes user engagement, drives business growth, and enhances customer journeys across all digital touchpoints.
What You Get to Do
In the role of Vice President, Digital Platform and Experience, you bring to the table a wealth of experience in shaping digital platforms and online experiences on cloud-based infrastructures. As a forward-thinking and innovative executive, you will spearhead the development of a premier UX/Research and Product division that enhances our brand, boosts the sales pipeline, maximizes user engagement, and narrates the transformative impact of our products. Moreover, you will play a crucial role in defining and advancing the future of Digital Platforms, including but not limited to servicenow.com, by leading a cohesive product, design and engineering team in close collaboration with branding, marketing campaigns, and the broader marketing organization to forge a top-tier website and Digital Experiences that are secure, scalable, and pertinent.
We are looking for a Vice President to delineate and guide the Digital Experience of ServiceNow, reporting directly to the SVP of Digital Marketing, and to drive the Digital Experience and product roadmap in synergy with key company stakeholders, encompassing brand, product marketing, campaigns, demand generation, Digital Activation, events, engineering, and analytics. The ideal candidate will have a proven track record of developing intricate products, executing the digital strategy with interdisciplinary teams in an agile framework, making decisions rooted in data while delivering pioneering, personalized Digital Experiences that propel business success. They will have overseen the full product lifecycle of a leading online presence, excelling in crafting research and design-driven customer experiences. Additionally, they will be a connoisseur of contemporary digital practices, mobile/web technologies, and have created highly scalable tech platforms for web development. A fervent advocacy for team growth, possess a rich background in mentoring and developing talent.
The Vice President, will also set and consistently apply website best practices to enhance integration with crucial cross-functional teams, leading a unified squad of engineering, dot.com product management, QA, AdTech, and UX design and research. This senior role embraces an end-to-end product philosophy, from strategic planning to execution, to sculpt a captivating journey for ServiceNow users, fostering deep connections with our clientele and partners throughout the company. The ideal leader thrives in a fast-paced, evolving environment, adhering to an agile development methodology to bring visionary products to fruition. This position represents a unique opportunity at a particularly thrilling juncture in ServiceNow's journey.
Qualifications- 20+ years of experience in digital platform strategy, product management, and technical leadership roles within marketing systems, analytics, and architecture. Proven track record in building customer-facing digital products, systems and experiences.
- 15+ years leading, mentoring, recruiting, and growing a team of engineers, product, publishing, UX, ad tech, QA, design professionals, together with agency management.
- Deep knowledge of Analytics, Martech/Adtech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, web security and privacy (GDPR/CCPA,) Marketing Automation, UX/UI design, and modern web/mobile development practices.
- Understanding of the Digital landscape as it pertains to Martech, Adtech, Digital Acquisition, SEO and SEM and how it works together in a customer journey with the .com experience.
- Deep knowledge of leading large teams in a scaled agile framework as well as driving engineering excellence through DevOps (CI/CD)
- Experience using the Adobe stack to drive enterprise websites.
- Exceptional leadership skills with a history of mentoring, recruiting, and growing teams. Ability to influence and drive vision across the organization.
- A vibrant passion for collaborating with a cross-functional team to solve complex business problems while removing ambiguity, building consensus, and gaining influence.
- Strong analytical and strategic planning skills, with the ability to translate complex concepts into actionable plans. Experience managing enterprise level budgets and leading large strategic initiatives.
- Excellent verbal and written communication skills, with the ability to engage and influence stakeholders at all levels within the organization.
- Bachelor’s degree in technology, Business, or a related field. Advanced degrees such as an MBA or master’s in marketing or technology are preferred.
About You
You are a visionary leader passionate about digital innovation and excellence. With a blend of technical depth and strategic acumen, you thrive in dynamic environments and are adept at driving change. Your leadership style inspires teams to exceed expectations, and your customer-centric approach ensures our digital platforms deliver unmatched value.
For positions in California (outside of the Bay Area), we offer a base pay of $223,300 - $379,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
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