Digital Media and Marketing Specialist

How to Apply
A cover letter and portfolio are required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Who We Are
Michigan Engineers are world-class educators, researchers, students and staff who strive to build a people-first future. As part of a top national public research institution, Michigan Engineering's mission is to provide scientific and technological leadership to the people of the world, develop intellectually curious and socially conscious minds, create collaborative solutions to societal problems, and promote an inclusive and innovative community of service for the common good.
Our vision, mission and values are supported by a people-first engineering framework that guides our work. As Michigan Engineers, we strive to apply excellent engineering fundamentals, integrated expertise and equity-centered values to reimagine what engineering can be, close critical gaps, and elevate all people. Information about our vision, mission and values can be found at: http://strategicvision.engin.umich.edu/ .
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). Michigan Engineering models that commitment in our research, culture and collaborations. We seek to recruit and retain a diverse workforce as a reflection of that commitment. Learn more about DEI at Michigan Engineering: https://www.engin.umich.edu/culture/diversity-equity-inclusion/
Why Work at Michigan?
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses
• Maternity and Parental Leave

Responsibilities*
Digital Media
Assist the communications team with photographer and videography needs, and other Digital Media for marketing collateral.

• Take photos and create simple videos for the division.
• Assist graphic designer with simple advertising material

Social media strategy and execution
Create meaningful storytelling and engaging digital content for ECE social channels. Collaborate with colleagues to develop content based on marketing goals and strategic communications priorities.

• Develop and maintain an annual strategic plan for ECE social media accounts, identifying goals for the coming year.
• Manage social calendar for digital content on ECE social media accounts including, LinkedIn, Instagram, X, and YouTube, among others, using the unique aspects of each platform.
• Create and post digital content required by the social calendar, including copy, images, and video; work in partnership with marketing and communications team colleagues when needed.
• Maintain daily monitoring of ECE social media accounts and respond as appropriate
• Ensure social calendar aligns with email, advertising, and other scheduled marketing efforts; collaborate with communications colleagues to maintain broader communications calendar.
• Act as ECE's designated social media lead and coordinate with CoE and U-M Social
• Assist with other related projects as assigned.

Social media measurement and optimization

• Examine social media analytics, report on important metrics, and make recommendations based on analysis.
• Measure and distribute engagement metrics for priority campaigns on digital platforms
• Maintain high awareness of trends and best practices in digital marketing, communications, and social media.

Required Qualifications*

• Bachelor's degree in related field or equivalent combination of education and experience
• Two years of relevant professional experience scheduling, posting, and managing brand social media page content across a variety of social media platforms
• Proven ability to do videography and photography
• Experience using social media management tools, e.g., Sprout Social, Hootsuite
• Experience using Adobe Creative Suite software, including InDesign
• Ability to use video editing software (e.g., Final Cut Pro, Adobe Premiere) to create videos for social media
• High degree of creativity, resourcefulness and innovation
• Proven excellent organizational and communication skills (written and verbal)

Work Locations
This is a hybrid position. On average, we expect the person in this role to be onsite about three times per week, depending on photo/video needs. Flexible work agreements are reviewed annually and are subject to change dependent on the business needs of the department, throughout the course of employment.
Additional Information
This position is a one-year term limited position with the possibility of renewal.
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
Job Detail
Job Opening ID
244825
Working Title
Digital Media and Marketing Specialist
Job Title
Marketing Coordinator
Work Location
Ann Arbor Campus
Ann Arbor, MI
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
College Engineering
Department
EECS - ECE Division
Posting Begin/End Date
2/05/2024 - 2/19/2024
Salary
$49,000.00 - $57,000.00
Career Interest
Communications & Marketing