Marketing Specialist - Social Media Smn & Pwcc

Are you seeking an opportunity that combines creativity, Social Media savvy, and a love for plants and gardening? Then we want to hear from you! Spring Meadow Nursery/Proven Winners ColorChoice Shrubs is seeking a Social Media specialist for our B2C and B2B channels. Our ideal candidate loves to come up with - and act on - ideas both on their own and as part of a team, gets as inspired and excited about plants and gardening as we do, and will enthusiastically represent our brands as an on-camera personality. The role will also be involved in managing plant trial data and paid and organic Social Media marketing strategy.
In this role, the right candidate will assist the marketing manager in day-to-day activities including, but not limited to: creating engaging Social Media posts and cultivating relationships with our audience, building our online community, and increasing awareness of our brand and products in both a B2B (Spring Meadow Nursery) and B2C (Proven Winners ColorChoice Shrubs, Full Speed A Hedge) role.
Travel Requirements: as needed for conferences, tradeshows, and professional development.
Due to the collaborative nature of this role, remote work is not feasible.
Primary Responsibilities:

• Manage Social Media accounts for Proven Winners ColorChoice Shrubs (B2C) and Spring Meadow (B2B)
  1. Create content and foster engagement for Facebook, Instagram, Tik Tok, Twitter, Pinterest, LinkedIn, etc.
  2. Answer consumer gardening questions from Facebook and other Social Media sites
  3. Moderate and respond to comments on organic and paid posts
  4. Moderate our Facebook group
  5. Grow audience annually and seek new opportunities to expand our social presence
  6. Work with digital Marketing Specialist on Social Media advertising campaigns
  7. Monitor and respond to comments on paid social campaigns
• Manage and grow our relationships with Social Media influencers
  1. Monitor and re-share content created by established influencers
  2. Seek out new influencers for our brand to provide a diversity of voices and locations
  3. Correspond with and advise influencers on plant choice, plant samples, and project ideas
• Serve as main point of contact for trials
  1. Work with R&D team and landscape marketing manager to compile lists of past, current, and potential trials
  2. Follow up with trial sites to ensure results reach us
  3. Organize trial results for internal use
  4. Communicate trial results to both trade and consumer audiences
• Assist with other marketing duties as assigned:
  1. Assist in producing events, including Gold Key, Leaderboard, and other customer meetings
  2. Speaking to customers and giving webinars about Social Media

Additional Responsibilities:

• Perform other related duties as required.
• Follow Spring Meadow Nursery, Inc. Employee Handbook
• Follow Spring Meadow Nursery, Inc. Safety Handbook.

Knowledge and Skill Requirements:

• Education - 4 yr. horticulture or related degree or experience in gardening/horticulture, and three to five in journalism, sales, and/or marketing. Writing, organizational, interpersonal, and computer skills.
• Must possess the ability to lift, carry, or otherwise move 20 pounds

Performance Requirements:

• Must maintain a level of performance equivalent to company standards, that being a “Meets Expectations” in all areas of your performance evaluations (including but not limited to, Self and Management reviews).

*The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.