Lead Media Relations Specialist

Job Summary
Works in a highly collaborative team environment serving in a consulting role for internal and external clients, managing with direction and support from department leadership the design, development, implementation, and execution of communication and Media Relations initiatives / plans, including all related materials. Serves as a strategic communications consultant assisting clients in achieving business objectives (volume goals, increased penetration in service areas, etc.). Responsible for strategic planning and implementation of communication and Media Relations plans, including managing a variety of stakeholders throughout the process. Ability to coordinate all steps of the complex communications and Media Relations process.
Essential Functions

• Serves in a consulting role with key clients, translating business objectives into communications strategies, providing counsel and guidance. Executes and implements Corewell Health Media Relations plans, including the development of materials for clients.
• Responsible for cultivating strong relationships with clients. Anticipates client needs, identify opportunities and solutions.
• Develops monitoring and tracking systems to determine the effectiveness of Media Relations plans.
• Manages timelines and budgets as appropriate for department, product, and/or service line.
• Works with the appropriate leaders to coordinate resources responsible for execution of communications tactics. Ensures that System standards are followed.
• Coordinates with the appropriate staff to manage the content related to the Corewell Health newsroom.
• Works closely with System Strategic Planning and Development to review market share, patient volume, and other research information to determine communications needs.
• Supports system branding and image initiatives.

Qualifications
Required:

• Bachelor's Degree Journalism, English, Communications, Marketing or Public Relations or equivalent combination of education and experience
• Skills/knowledge/abilities typically gained through 10+ years of related experience.

Preferred:

• Proven experience in health care Media Relations and communications for a large health care system.
• Knowledge of the business of health care and a clinical understanding of health care including topics such as value-based care, health policy, health equity, care models and operations.
• Experience working with the Detroit media market and statewide/national media including trade publications, health care and non-health care with established Media Relationships.
• APR (Accredited in Public Relations)

Physical Demands

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Occasionally
• Walking: Occasionally
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently

Primary Location
SITE - Beaumont Service Center - 26901 Beaumont Blvd
Department Name
Marketing - CHS
Employment Type
Full time
Shift
Weekly Scheduled Hours
40
Hours of Work
8:00 a.m. to 5:00 p.m.
Days Worked
Monday to Friday
Weekend Frequency
N/A
CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.