Integrated Media Specialist

Welcome!
We invite you to explore the award-winning culture, people, rewards and opportunities that make Comerica Bank so special. Make your next career choice a confident one.
Qualifications
Position Qualifications:

• Bachelor's degree from Accredited university or 5 years plus of relevant experience in Marketing, media, communications, or advertising degree preferred
• 5 plus years of experience in Media planning or Buying
• 3 plus years of experience in Digital advertising

Job Description
Integrated Media Specialist
The Integrated Media Specialist is responsible for the development and implementation of traditional and digital paid media plans across both B2B and B2C campaigns for all lines of business. They will lead the planning, execution, management, and optimization of our media campaigns in TV, radio, print, OOH, digital, search, and social. They will assist the Integrated Media Manager in developing media strategies and performance insights to support organizational goals.
Position Responsibilities:

• Lead and manage our paid media planning for all lines of business and all paid media channels; determine the media channel mix to best resonate with our audiences and meet business goals. Leverage prior media knowledge and experience, agency resources, client data, and market understanding to conduct scenario planning. Provide direction to media agency partners to support media buying.
• Manage paid media campaigns and direct the implementation of those plans; develop and maintain launch timelines and status in project management tool, traffic campaign ads and URLs to media agency partners, and collaborate with MARCX department colleagues and external media agencies for overall campaign orchestration.
• Optimize campaign performance; identify and define relevant paid media metrics that meet business goals, monitor and optimize campaigns to drive strong media results.
• Manage development of regular media channel reporting for campaign stakeholders; develop clean and accurate performance reports across traditional and digital channels, provide actionable insights and optimization recommendations.
• Represent paid media in internal MARCX campaign meetings and communications; create and communicate media updates to extended campaign teams and relevant stakeholders.
• Manage media billing procedures in support of MARCX operations and external media agencies. Maintain monthly media billing forecast to inform department budgets and expenditures.
• Adhere to Compliance and Risk Processes; Oversee campaign plans and implementation to ensure they are current and compliant. Adhere to Corporate Marketing process/procedures including Compliance review processes, utilizing Workfront system to document campaign plan status and approvals.

Salary Range
For candidates hired in the state of California, Colorado, Washington, New York the expected salary/On-Target Earnings (OTE) range for the role is currently:

• California - $58,000 - $127,500 Annually
• Colorado - $58,000 - $102,000 Annually
• New York - $72,500 - $127,500 Annually
• Washington - $66,700 - $117,300 Annually

Salary Range(s) is subject to change. Comerica Bank takes several factors into account when determining individual starting pay. These include but are not limited to position, grade level, location/metropolitan area, skillset, and peer compensation. Comerica Bank considers the employer's work location to determine the pay range.
Work Location(s)
Auburn Hills Operations Center, Comerica Bank Tower, 17 Cowboys Way, Work From Home AL, Work From Home AR, Work From Home AZ, Work From Home CO, Work From Home CT, Work From Home CA, Work From Home DE, Work From Home FL, Work From Home GA, Work From Home IA, Work From Home ID, Work From Home IL, Work From Home IN, Work From Home KY, Work From Home LA, Work From Home MA, Work From Home MD, Work From Home MN, Work From Home MO, Work From Home MT, Work From Home NC, Work From Home NH, Work From Home NJ, Work From Home NM, Work From Home NY, Work From Home OH, Work From Home OK, Work From Home ON, Work From Home OR, Work From Home PA, Work From Home SC, Work From Home SD, Work From Home TN, Work From Home UT, Work From Home WA, Work From Home WI
About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.
Upon offer, Comerica conducts a comprehensive background and fingerprint check.
NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned by the Business Bank, the Retail Bank, and Wealth Management. Comerica's more than 9,000 colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.
Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.