Digital Marketing Strategist

Safetec of America, Inc. has been your trusted source for infection control, first aid, and compliance products for over 30 years. We are a fast-growing OTC pharmaceutical company located in Buffalo, NY. We are a family-owned, local business with a reputation for retaining employees because we treat them like family.

Come work for a company that is diverse, a WNY Best Place to Work, and is recognized for excellence in manufacturing!

Responsibilities:

• Content Creation:
  • Write and schedule engaging blog posts that align with the company's marketing strategy.
  • Collaborate with the marketing team to ensure consistent messaging across all digital platforms.
• Website Management:
  • Update and maintain the company website, ensuring content is current, accurate, and aligned with brand guidelines.
  • Utilize WordPress to edit pages on the backend, add new employees, and manage other website content.
• HubSpot Management:
  • Manage and segment HubSpot lists for targeted and effective marketing campaigns.
  • Schedule and optimize email campaigns using HubSpot to reach and engage the target audience.
  • Track and report the effectiveness of e-blasts and online campaigns
  • Manage behaviors, triggers & alerts through HubSpot.
• SEO Optimization:
  • Implement and optimize SEO strategies to improve search engine rankings and drive organic traffic.
  • Stay updated on SEO best practices and industry trends to enhance the company's online visibility.
  • Familiarity with Yoast SEO is helpful.
• Research and Analytics:
  • Conduct thorough research on products, market trends, and potential leads to inform marketing strategies.
  • Utilize data analytics tools to analyze performance metrics from Thomas Net, Google, HubSpot, Tradeshows, and the company website.
• Other Duties:
• Suggest different marketing techniques to produce qualified leads for the sales team.
• Develop strategic CTAs for seamless customer experience and to generate new leads.
• Collaborate with the Marketing Team to manage content sharing for social media (website, YouTube, LinkedIn, Facebook)

Qualification/Background Requirements:

• Bachelors in Marketing, Communications, Digital Media, or related field.
• 3-5 years of in-house digital experience.
• Working in a team/collaborative-oriented experience.
• Proven experience in Digital Marketing, including content creation, SEO, and email marketing.
• Proficiency in WordPress, HubSpot, and data analytics tools
• Ability to work collaboratively in a team environment.
• A passion for staying abreast of industry trends and Digital Marketing innovations.
• B2B experience is a plus.

If you have the ambition and drive to take on new challenges apply today!