Digital Marketing Specialist - Prowood

Are you a self-starter with an innovative mind? Here at UFP, we are always looking for opportunities to set ourselves a part from our competitors. Apply now to let your voice be heard and get your creative juices flowing!
The Digital Marketing Specialist is an integral member of the ProWood Brand Team, promoting the ProWood brand internally and externally. They are responsible for developing and implementing Digital Marketing activities to grow brand awareness and achieve business goals.
Works under general supervision; relies on experience and judgment to plan and accomplish goals; some creativity and latitude is expected.
Principal Duties and Responsibilities

• Integral member of the brand team, promoting the ProWood brand internally and externally
• Develops and implements Digital Marketing strategies to grow brand awareness and achieve business goals
• Leads our email marketing efforts, utilizing Hubspot to create and execute email campaigns
• Builds and maintains landing pages for digital advertising campaigns
• Acts as project manager for the new ProWood website
• Maintains and improves website presence, ensuring it follows SEO and UX best practices
• Outlines and implements strategies for integrating acquisition websites
• Responsible for outlining, tracking, and reporting on digital initiatives
• Works cross-functionally with internal teams and external vendors to implement ProWood's digital initiatives
• Ensures all digital content follows brand guidelines and positively represents the brand
• Works with brand advocates to create the best shopping experience on e-commerce product pages
• Other duties as required or assigned

Knowledge Required

• Minimum 3-5 years of experience in related field
• Experience creating and owning digital strategies
• Google Analytics and / or experience analyzing and interpreting data
• Working knowledge of ADA compliance, SEO and UX best practices
• Experience working within a CMS
• Experience working with Hubspot or other CRM

Skills and Abilities

• Highly organized
• Team player, ability to collaborate with team members and cross-functionally to complete tasks and projects.
• Strong analytical skills and data-driven thinking
• Creative problem-solver
• Demonstrated proficiency in the use of the English language in reading, writing and speaking.

The Company is an Equal Opportunity Employer.