Digital Marketing Manager

Job Summary

The Digital Marketing Manager will support cross-channel marketing efforts in effectively promoting its message across all digital channels. The Digital Marketing Manager will oversee our digital ecosystem across Gold Flora Corporation's retail, brand, and corporate portfolio across digital media, CRM, owned and third-party sites, and will be hands on to build the strategy from concept to execution to increase awareness, conversion, and loyalty across our wide breadth of properties.

Pay Range: $80,000 - $90,000/yr

Duties and Responsibilities

• Plan, execute, and manage all Digital Marketing for Gold Flora Corporation, including SEO, SEM, email/SMS marketing, and social media.
• Work cross functionally with Retail Marketing, Corporate Marketing and Brand Marketing teams to ideate and execute campaigns.
• Maintain consistent brand messaging across all channels.
• Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience.
• Work cross functionally to create and maintain an editorial calendar to deliver targeted content and campaigns across a variety of channels that support key business KPIs.
• Build and strengthen our websites for our house of brands and reassess our positioning on Gold Flora's current and future web plans.
• Build Gold Flora's loyalty program and drive strategy to maximize return.
• Develop and implement digital campaigns to increase traffic and conversion on ecommerce and in store.
• Plan and deliver CRM strategies across the organization to retain existing customers, increase brand loyalty and expand the company brand.
• Manage a CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
• Responsible for retention and acquisition campaigns, idea generation, and execution
• Oversee all performance and affiliate marketing.
• Oversee Growth marketing such as A/B tests and action upon findings immediately.
• Own go to market digital strategy for new product launches or brand updates
• Coordinate campaigns and content needs with the creative team and 3rd party partners to ensure consistent messaging.
• Manage brand pages and campaigns across third-party cannabis media partners (Weedmaps, Alpine IQ, e-commerce stacks)
• Develop content and copy for brand digital needs including banners, email, and SMS marketing.
• Partner with our retail and wholesale team to execute joint digital activations.
• Distill platform and Google Analytics data into actionable insights.
• Weekly, biweekly, and monthly campaign reports.
• Manage Digital Marketing budget.
• Other duties and responsibilities as assigned by management.

Qualifications

• College degree preferred but not required.
• Experience in the CPG or related a plus.
• Experience the hospitality or retail industry a plus.
• A deep understanding of the cannabis industry, with knowledge of various product types, consumption methods, etc.
• Strong communication and interpersonal skills
• Experience working in a fast-paced environment and able to adapt to demands of competing work priorities.
• Strong computer skills including proficiency in Google and Microsoft Office, comfortability with various software and databases.
• Experience with Adobe Creative Cloud and/or other creative software a plus.
• Proficiency in all social media networks, Digital Marketing tools such as Google Analytics & CMS platforms such as WordPress, shopify.

Work Environment

• This job operates in a professional office environment and routinely uses standard office equipment such as computers, phones, copiers, filing cabinets and may work in proximity with customers and staff.
• Must be able to travel to other office locations.
• Frequent travel may be required.

Job Requirements

• Work revolves around objectives, projects, and priorities, not hours; must be able to work weekends, holidays, and occasional overtime as needed.
• Must be able to stand, walk, lift, sit, and bend for a majority of their work schedule.
• Must be able to travel to other office locations.
• Ability to use a computer and calculator for 8 hours or more.
• Required to have a valid driver's license with acceptable driving history. Must have own transportation.
• Must be 21 years of age or older.
• Must comply with all legal or company regulations for working in the industry.
• Selected candidates will be required to complete a post offer, pre-employment background check with the local law enforcement or city Police Department.

Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
• Some lifting, squatting, bending, pushing and pulling.
• Must be able to lift and carry up to 50 pounds on a regular basis without assistance.
• Regularly required to stand, walk, sit, bend, lift, push, pull, talk and hear for extended periods of time.

Applicants must be authorized to work for ANY employer in the US.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
Gold Flora Corp. is an equal opportunity employer.