Job description
- Oversee merchandising story telling and content prioritization for Upstream Shopping Pages for Consumer and Segment Stores across MOW, Desktop and ASA. - Develop and implement comprehensive online merchandising strategies to drive product discovery, generate value proposition awareness, increase customer confidence, and improve conversion rates. - Collaborate with WW NPI Merchandising, Regional Merchandising teams, Product Marketing, Commercial teams, Retail Engagement Marketing, AppleCare, Education Marketing, Marcom Brand, and publishing team in support of commercial and brand priorities. - Ensure regular reporting and insights to communicate page performance, merchandising trends, and actionable recommendations to stakeholders and senior leaders. - Ensure Online merchandising requirements and business insights are incorporated into Retail Campaign and Seasonal briefs. - Oversee the development and execution of seasonal campaigns, promotions, and sales events across /Store, Shop LOBs and ASA pages. - Attend design reviews and provide feedback on merchandising asset designs and content, ensuring they are achieving the requirements of the brief. - Monitor NPI, campaign performance, analyze results, and iterate on strategies to optimize ROI and drive revenue during peak and seasonal periods. - Foster a collaborative and results-driven culture within the team, promoting knowledge sharing and best practices across functions. - Cultivate a culture of innovation, creativity, and continuous improvement within the team, encouraging experimentation and exploration of new ideas and strategies.
Address
Cupertino, CA
