Digital Marketing Manager

What do we do?
At Sonsray, we're in the business of moving mountains. Sonsray supports the construction, transportation, and agriculture industries. We are the largest Thermo King and CASE Construction Equipment dealership on the West Coast. Sonsray provides comprehensive sales, as well as parts and service support, including rental and leasing programs for our customers.
Why work here?
At Sonsray, we value all employees, their contributions, and most importantly, their ideas! We know that the key to moving mountains is teamwork.

• Medical (HSA and PPO options)
• Dental, Vision, and Life insurance - Free
• 401K with competitive contributions made by Sonsray
• 80hrs of annual vacation which increases with years of service
• Onsite gym, shower, basketball court, ping pong, etc.
• Beautiful kitchen/seating areas and fully stocked coffee/tea stations
• One full paid day off for Community Volunteer Work, annually
• Birthday Dinner on Sonsray
• Privately owned and operated. All decisions come from the heart, not a boardroom
• Annual Holiday Party - we cover airfare and hotel for you and your +1
• We're growing! We encourage you to also
• Open door policy - enjoy working with an active owner and management team

A Day in the Life of a Digital Marketing Manager at Sonsray:
$100,000.00 - $105,000.00 annually DOE

• Plan and execute all Digital Marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Maintain Brand Guidelines to ensure consistency across all content produced by Marketing (Paid Ads, E-mail & SMS), and Social Media, ensuring alignment with our brand vision
• Collaborating closely with the Inventory & Manufactures to optimize the visual presentation of our website, leveraging on-hand inventory while capitalizing on product trends and seasonal themes.
• Work with existing team members to build and maintain our social media presence
• Developing and maintaining comprehensive marketing calendars encompassing seasonal, monthly, and daily strategies for content and promotions across all digital platforms aimed at elevating brand awareness and driving conversions.
• Measure and report performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  Requirements and skills
• Bachelor's degree in Marketing, Business Administration or equivalent work experience
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints

https://sonsray.com/about/sonsray-video-gallery/
Questions? Contact us at Recruiting@Sonsray.com or 323.319.1900 ext 137