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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Copywriter, Digital role is responsible for developing engaging, informative, and brand appropriate content strategies and copy to elevate the customer experience (CX) across Ralph Lauren digital globally. They will work with the product/platform development, information technology, customer experience, content marketing, and digital creative teams to develop content and write copy for digital products, such as Ralph Lauren.com and the Ralph Lauren App. As functionalities and information evolves across regions, they will be responsible for refining and developing CX messaging. The Copywriter, Digital will also lead copy for customer-focused brand initiatives, including hospitality, gifting, and stores. When needed, they will support the digital copy team on the seasonal brand campaigns and special projects workstreams. They will be responsible for concepting content strategies and writing copy for each campaign across all digital platforms—site, email, social, and other digital marketing channels—in partnership with digital design and content marketing teams.
Essential Duties & Responsibilities
- Write engaging, informative, and brand-appropriate CX copy for Ralph Lauren’s digital products globally, including but not limited to RalphLauren.com and the Ralph Lauren App
- Establish efficient end-to-end copy processes and workflows with cross-functional CX teams
- Advocate for copy best practices while balancing business demands and design/platform capabilities
- Adapt CX copy and content as region-specific information and functionalities evolve
- Lead customer-focused brand initiatives, including but not limited to Hospitality, Gifting, and Stores
- Support the digital copy team on seasonal brand campaigns and special projects where needed
- Partner with content marketing, brand creative, and digital design to develop content strategies and optimal messaging to drive global business in line with the global corporate strategy
- Write and edit copy for campaigns and special projects across site, email, social, and digital marketing
- Partner with digital marketing and digital design teams to bring these strategies to life across digital creative
- Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon
- Partner with brand copy and product copy teams when needed to ensure consistent messaging
- Use the latest performance metrics and testing to inform content and copy strategy and execution
Experience, Skills & Knowledge
- Past experience working in and establishing CX workflows in fashion or retail ecommerce is a must
- Past experience writing digital advertising campaigns is a must
- Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
- Strong conceptual skills with knowledge of how copy relates to a customer’s experience and digital designs is highly desirable
- Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company
- A personal passion for digital luxury and fashion retail
- Computer literate, proficiency with standard suite of digital software and social media Ad Agency experience a plus
