Marketing Copywriter/Content Creator

Category:: Professional
Subscribe::
Department:: Enrollment Management and Marketing
Locations:: Saratoga Springs, NY
Posted:: Apr 16, 2024
Closes:: Open Until Filled
Type:: Full-time
Position ID:: 174773

About Empire State University:

Founded in 1971 as the innovative campus of the State University of New York (SUNY), Empire State University empowers learners from diverse backgrounds to achieve their educational goals. We have decades of experience providing educational access through online teaching and learning, individualized instruction, mentoring, and prior learning assessment. We build on our students' experiences to promote their growth and drive upward mobility and economic development in New York state and beyond. SUNY Empire's 97,000 alumni are teachers, nurses, entrepreneurs, and leaders in their communities and their fields. Visit www.sunyempire.edu and follow us on social media @SUNYEmpire.

SUNY Empire is committed to creating a multicultural, inclusive academic and work environment. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that having diverse faculty and staff is critical to academic excellence and prepares students to live and work in an increasingly global world.

Job Description:

Empire State University is currently seeking a full-time Marketing Copywriter/Content Creator (State Title: Staff Assistant) at our Saratoga Springs, NY location. The Marketing Copywriter/Content Creator will be responsible for writing clear, concise, targeted marketing content that consistently, accurately, and creatively reflects the university's brand and voice. The selected incumbent will serve as a key member of the university's marketing team and must have the ability to concept and execute creative campaigns through a variety of channels, including web, digital, print, out-of-home, and television/video. The Marketing Copywriter/Content Creator must also be able to clearly present concepts and collaborate university-wide to develop a variety of marketing materials.

Responsibilities Include:

• Produce quality written content for a variety of media including the university's website, social media, print, video, and magazine articles.
• Research and incorporate keywords into copy.
• Edit and proofread copy to ensure high editorial standards are met across all content outputs.
• Drive brand consistency across all communications by implementing university brand guidelines.
• See projects through the whole creative lifestyle, from inception to deployment.
• Propose engaging and targeted copy concepts.
• Interpret creative direction and technical information and turn it into persuasive copy.
• Work with internal clients to edit and modify copy to meet content expectations.

Requirements:

Required Qualifications:

• Bachelor's degree in English, Journalism, Marketing, or Communications.
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
• Proven ability to demonstrate brand voice.
• Excellent portfolio of work.
• Knowledge of Microsoft Office applications.
• Strong creative thinking skills and ability to think conceptually.
• Strong attention to detail.
• Ability to work in a fast-paced environment.
• Comfortable working independently under tight deadlines.

Preferred Qualifications:

• Proven experience in higher education content marketing or copywriting.
• Bilingual and biliterate in Spanish and English.

Special Information:

• Position is located in Saratoga Springs, NY.
• May involve occasional travel.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• SUNY Empire provides employees with robust remote and flexible work options to meet the needs of students, faculty, and staff in a dispersed work environment.

Additional Information:

Rank/Salary: SL2 / $50,000-$55,000, dependent upon experience and qualifications.

Empire State University is an EOE employer.

We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.

IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE ADA COORDINATOR AT (518) 587-2100, ext. 2240. IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (518) 587-2100, ext. 2800. IT CAN ALSO BE VIEWED ON-LINE AT THE SAFETY AND SECURITY WEBSITE AT www.sunyempire.edu/safety-security.

Application Instructions:

Applications Due By: Applications accepted until position has been filled.

If you are interested in applying for this position, please submit the following documents, which are required for consideration by clicking on the APPLY NOW button:

• Resume
• Cover letter
• Name and contact information of three references
• Three (3) writing samples that show breadth and depth of marketing copywriting experience. Samples could include website copy, email nurture campaigns, direct mail, paid social advertising, out-of-home, video script, or OTT marketing. Please do not send essays or narrative works.

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