Content Marketing Specialist

You are a creative self-starter who enjoys writing pieces that are of genuine interest and are useful to customers. You have a specific talent for distilling marketing language into engaging, crisp content. In collaboration with the rest of the Marketing team, you will incorporate your efforts into our broader marketing strategy. You will translate complex ideas, industry news, and product information into on-trend, on-brand, and dynamic content, which will drive engagement on owned and unowned channels and produce site traffic and leads. There is room for you to explore other areas of marketing content creation you show aptitude in.

Responsibilities

• Propose ideas for content
• Plan, create, and publish blogs and other content
• Improve and develop website copy
• Collaborate with the Graphics team to produce imagery, infographics, etc. that support your content
• Monitor and analyze competitor Content Marketing efforts
• Learn and emulate our voice while also adding your unique twist on the current tone
• Contribute your writing skills to other projects as needed
• Research and brainstorm new marketing methods

Requirements

• An applicable 4-year degree (e.g., English, Journalism, Communication, Marketing, public relations or similar)
• Work efficiently to create relevant copy
• Strong attention to detail
• A willingness to learn and grow

Preferred Qualifications

• Experience with a content management system, preferably WordPress
• Familiarity with SEO
• Copywriting experience

Benefits:

• Gleim is a great place to work! We are a family-run company in Gainesville FL and have been in business for over 46 years!
• Medical, Dental, Vision, Life and Disability insurance
• Flexible schedules & Great work/life balance
• Casual Dress
• Paid Time Off (PTO), Holiday Pay, and Overtime pay
• Retirement/Profit Sharing
• Tuition reimbursement
• Team-spirited, creative, exciting, and friendly work environment that inspires self-growth
• Free coffee, tea, sodas, and snacks
• Free postage
• Company events
• You get to be part of something great. Gleim helps millions of people advance in their careers across the world by providing affordable options for continuing educational certification.
  

Gleim is an equal opportunity employer and is committed to providing a respectful and caring work environment that is inclusive to a diverse work force for all races, ethnicities, genders, backgrounds, experiences, and perspectives. Successful candidates will demonstrate and support the same commitment as well. 

References required. Drug testing and background check will be conducted upon a job offer. Drug and smoke free workplace. Equal opportunity employer.