Digital & Content Marketing Specialist

Digital & Content Marketing Specialist

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Position Overview

Lamark is seeking a Digital & Content Marketing Specialist to join our growing agency. The ideal candidate will work with clients, strategists, and digital specialists to create high-engagement digital and communication programs for B2B and B2C clients that build brands and drive results. You will play a pivotal role in developing, executing, and managing client content strategies across various channels. Your ability to understand and adapt to the unique needs of both business and consumer audiences will be key in creating content that educates, informs, and engages our target markets. You'll collaborate closely with other marketing and channel teams, subject matter experts, and design professionals to deliver high-quality content that drives brand awareness, leads, and customer loyalty.

This position reports to the Senior Content & Digital Strategist but will collaborate and consult with team members from across the agency.

Responsibilities:

• Create engaging content and cross-channel strategies and presentation for select clients.
• Develop effective digital ads, whitepapers, case studies, e-books, blog posts, emails, marketing materials and thought leadership articles that cater to the needs of businesses and professionals.
• Develop product-focused content that highlights the benefits and features of client audiences to their intended audiences.
• Create engaging and relatable content such as blog articles, landing pages, video scripts, digital ad copy and infographics that resonate with consumers.
• Contribute to the development and refinement of the overall content strategy, ensuring alignment with company goals and brand messaging.
• Partner with optimization team to create content that supports CRO, A/B or Multivariate Testing
• Collaborate with the creative team to create visually appealing content that captures attention and enhances the overall user experience.
• Work closely with the performance team to ensure content is optimized for SEO and supports broader marketing campaigns.
• Monitor content performance using analytics tools and adjust strategies based on data-driven insights.
• Undertake or support projects such as content audits, pitch deck support, audience research, etc.
• Provide creative ideas and plans to activate brands across digital channels such as social, organic search, video/YouTube, etc.
• Work with the strategy team on personas and journey mapping
• Develop messaging that is on brand and drives brand recognition and conversion.
• Work closely with creative team & provide high-level design direction within writing.

Skills & Qualifications

• Understanding of cross-channel Content Marketing
• Strategic mindset and understanding of what moves the needle across digital channels
• Must have the ability to adapt to different categories (B2C and B2B) and brand voices
• Proficient in Content Marketing theory, strategy, and application
• Is a team player with the confidence to take the lead and guide other employees when necessary (i.e., content development, creation and editing of content, and online reputation management)
• Strong communication, writing, and creativity
• Understanding of digital platforms and measurement tools
• Consultative and collaborative approach
• Understanding of B2C and B2B industries
• Ability to analyze a situation and construct prescriptive strategies and recommendations
• Partnering skills in working with clients and internal teams
• Must be able to work independently and within a team environment

Education & Experience

• Prefer 3+ years working in an agency or in-house marketing environment
• Passionate about understanding audience needs, and staying ahead of the curve on new strategies, trends and tactics
• Proficient with Microsoft Office tools
• Excellent communication skills: verbal, visual, and written
• Experience with analytics (i.e. Google Analytics 4, etc.)
• Ability to prioritize tasks and meet deadlines
• Highly organized with ability to manage priorities and coordinate multiple projects simultaneously
• Excellent project management skills and ability to self-manage time and work schedule

About Lamark

Lamark Media is an integrated digital marketing agency driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for our clients and strategic partners. Lamark’s methodology is to create custom omni-channel strategies that leverage the power of digital marketing, which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create value for others, as well as growth opportunity for our teams. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Headquartered in Boca Raton, Florida, Lamark also has offices in Ohio, Texas, Romania, and many of our associates also work in virtual settings.

Perks & Benefits

This position offers competitive pay commensurate with experience, along with exceptional benefits. The position is remote and compatible with WFH arrangements.

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability are offered
• 401(k) with employer matching

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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