Description
About the Team:
UKG is seeking a skilled and collaborative Content Marketing Specialist with tech and product experience to drive brand awareness and engagement for UKG solutions. The Content Marketing Specialist will be responsible for writing, drafting, and editing content, such as white papers, eBooks, playbooks, website copy, and blogs to guide the buying journey for midmarket and enterprise segments. The position requires collaborating cross-functionally with multiple teams internally to ensure content aligns with business goals.
About the Role:
•Create new content, optimize existing content, and identify content gaps, specifically focusing on topics aligned to industry business needs, including for web, digital, print, and other media channels.
•Apply creative thinking in promoting and packaging content for distribution.
•Update and develop content to assist sales and business development in positioning UKG to midmarket and enterprise segments.
•Function as editor for the Portfolio Marketing team’s internal intranet.
•Help compile monthly and quarterly reporting on content effectiveness and performance.
•Adhere to and execute on content calendars ensuring timely delivery of content updates and campaigns.
•Assist with recording, maintaining, and tracking content to ensure accurate records and uphold content governance.
•Support ad-hoc content requests from various stakeholders, prioritizing tasks based on business needs and deadlines.
•Stay current on the latest trends in B2B content marketing, such as AI, SEO, video, social, newsletters, as well as the latest trends in the HCM industry to influence content strategy.
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