Content Marketing Specialist

Content Marketing Specialist

We are seeking a dynamic and innovative Content Marketing Specialist to join our team. The ideal candidate will be adept at crafting and executing Content Marketing strategies, with a focus on email campaigns, blog creation, and SMS initiatives. Additionally, this role will involve collaborating with our creative team to conceptualize compelling social media and video content.

Responsibilities:

● Research and develop comprehensive Content Marketing strategies to align with business objectives.

● Create engaging themes and concepts for email marketing campaigns, utilizing platforms such as Mailchimp for campaign management.

● Identify and propose blog topics that resonate with our target audience and industry trends, overseeing the development and optimization of blog content.

● Develop and implement SMS strategies to effectively communicate with our audience. ● Collaborate with cross-functional teams to ideate and execute Content Marketing initiatives.

● Analyze data and metrics from platforms like Google Analytics to identify trends and insights for refining content strategies.

● Assist with brainstorming and planning social media content, including video content and media day ideas.

Qualifications:

● Bachelor's degree in Marketing, Communications, or a related field.

● Minimum of 2 years of experience in Content Marketing, preferably in a similar role. ● Proven track record in Content Marketing research, strategy development, and analysis. ● Strong knowledge of email marketing best practices and experience with email campaign management platforms like Mailchimp.

● Familiarity with SMS marketing strategies and platforms.

● Exceptional written and verbal communication skills.

● Ability to work independently and collaboratively in a fast-paced environment. ● Detail-oriented with excellent analytical skills.

● Experience with Google Analytics or similar analytics tools.

● Graphic design experience is a plus.

Job Type: Full-time

Schedule:

• 8 hour shift

Ability to Relocate:

• Atlanta, GA 30318: Relocate before starting work (Required)

Work Location: Hybrid remote in Atlanta, GA 30318