Content Marketing Specialist

Position Overview:

U.S. Waterproofing is seeking a highly skilled and experienced Content Marketing Specialist with a strong background in video, social media, and webpage content development. The ideal candidate should have at least 5 years of relevant experience, particularly in service industries and/or agencies, and possess a comprehensive understanding of SEO strategies. This role reports to the VP of Marketing and will be expected to contribute in a thought starter collaborative environment.

About the Company:

U.S. Waterproofing is the leading provider of basement waterproofing and foundation repair solutions. Our offerings include crawl space encapsulation, sump pump installation, concrete raising, window well solutions, gutter services and more.  Established in 1957, our mission is to provide total peace of mind for our customers through education, comprehensive solutions, and our wealth of experience.  In 2022, our family operated company joined with Rotunda Capital Group to accelerate our growth and expansion throughout the Unted States. 

 Our Values

At U.S. Waterproofing, we have four core values that drive our decision-making and shape our company culture:

1. Be Resilient

2. Have A Growth Mindset

3. Keep it Real

4. Do The Right Thing

We believe in putting our employees first, fostering a work environment that is safe, positive and engaging.  We are passionate about creating a place where you can grow your skills and your career!

Responsibilities:

-Develop and execute effective Content Marketing strategies that align with the company's goals and objectives

-Create compelling video, social media, and webpage content to engage the target audience and drive brand awareness and organic leads

-Collaborate with cross-functional teams to generate content ideas and ensure consistent messaging across various platforms

-Utilize SEO techniques to optimize content for search engines, improve visibility, and increase organic traffic

-Conduct thorough research to identify relevant trends, topics, and keywords to inform content creation

-Manage and maintain content calendars, ensuring timely and consistent delivery of content

-Analyze content performance using relevant metrics and make data-driven decisions to enhance future content strategies

-Stay up-to-date with industry trends, emerging technologies, and best practices to continuously improve Content Marketing efforts

-Foster relationships with internal and external stakeholders to enhance collaboration and streamline content development processes

 Qualifications:

-Bachelor's degree in Marketing, Communications, or a related field

-5+ years of experience in Content Marketing with a focus on video, social media, and webpage content

-Proven experience in SEO strategies and implementation

-Experience in service industries and/or agency settings is highly desirable

-Strong written and verbal communication skills

-Proficiency in using content management systems (CMS) and SEO tools (screaming frog, semrush, etc)

-Ability to work in a fast-paced but responsible, dynamic environment and manage multiple projects simultaneously

-Creative mindset with the ability to think outside the box and propose innovative content ideas

-Exceptional attention to detail and organizational skills

Why Us?

U.S. Waterproofing is the largest basement waterproofing and foundation repair company in the Midwest and is expanding our footprint into additional marketing place. 

 Track record of success.  Fixed over 500,000 wet basements and settling foundations.

• A positive and fun corporate culture with a 4.5 Glassdoor rating
• The 2021 BBB Torch Award Winner for Ethics
• Transparent and honest communication
• State-of-the-art headquarters and amenities