Job Description
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
- Global Summits: ISMG Summits are large-scale, geo-targeted, industry-specific, & topic-driven events designed for security leaders. The carefully curated agendas feature a keynote address from an industry luminary, case-based learning, interactive networking & more
- Executive Roundtables: ISMG's Roundtables give cybersecurity professionals the opportunity to discuss specific challenges being faced by today’s cybersecurity landscape with a handful of market leaders in an informal & private closed-door setting.
- Engage: This highly engaging, in-person event stimulates collaborative learning with a four-hour agenda that packs a punch combining a high-energy keynote address, networking breaks, & carefully curated deep-dive sessions.
- Custom Events: Specialized events that are exclusively curated with a blend of actionable education & unique experiences tailored for senior security professionals & business leaders who hold security, privacy, & risk responsibility for their organizations.
ISMG’s Events team is looking for a Content & Communications Marketing Managerwho will be responsible for Content & copy development across delivery channels & marketing campaigns to strengthen our brand & support overall department goals.
In collaboration with the Inbound Events Marketing Manager, this position provides expertise & thought leadership in marketing, content strategy, & storytelling to enhance the reputation of our Events & ultimately increase registrations. You’ll contribute to a variety of print, digital, & video projects while planning effective Content & communication strategies via all marketing channels to increase brand awareness, communicate ideas, inform customers, & increase engagement.
As the Content & Communications Marketing Manager, you will own the consistency of voice across channels, translating tone according to what's needed to engage consumers in the respective brand channels, & proactively suggest new strategies to test/ learn to which messages our audiences most respond. We are looking for a skilled and creative copywriter with a passion for storytelling, who is excited to join a high growth, category-defining cybersecurity intelligence & education brand.
What You'll Be Doing
- Reviewing & auditing current content inventory across sites & marketing campaigns to determine what is relevant, consistent, redundant, or missing for each target audience.
- Collaborating with Inbound Marketing Manager to build & manage an editorial calendar delivering content that aligns with the company’s overall marketing strategy, objectives, & business goals.
- Writing, curating, producing, publishing, & promoting compelling content that amplifies our brand & engages with our unique audiences.
- Creating, editing, & maintaining quality control of communications content including blogs, newsletters, videos, social media content, infographics, landing page text, etc.
- Proofing work to ensure high editorial standards are met across all content outputs.
- Managing all website text & engaging in continuous knowledge transfer with our Sponsor & Speaker Management team to keep our Summit Event pages up-to-date.
- Defining key messages/voice ensuring content is on brand in terms of style, quality, & tone across all communications.
- Producing content that is SEO friendly & continuously optimizing for increased search engine conversions & promotion.
- Owning the ISMG Connect Community (Slack network for event attendees)& executing strategies to boost member engagement while managing the content calendar.
- Analyzing & measuring the quality/effectiveness of content based on audience growth, engagement, reach, etc. & driving strategies for improvement as necessary.
- Bachelor's degree or higher in Marketing, Communications, or other related fields
- 5+ years of experience in Digital Marketing, Content Marketing, &/or Marketing Communications.
- Ability to develop content independently as well as with both internal & external partners.
- Experience developing & executing successful content strategies to align brand voice & drive growth.
- Excellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiences.
- Understanding of SEO concepts & tailoring content for conversions.
- Familiarity with web design, HTML, & WordPress is a plus.
Powered by JazzHR
LnPcaSdyWw