Associate Director Of Enrollment Management Marketing And Communications

Job Description

The Associate Director ofEnrollment Management Marketing and Communications at Stevens Institute of Technology will lead the development and execution of print, web, social media and digital Marketing and Communications strategies, collateral and plans in support of the Division of Enrollment Management and its goals. The Associate Director will also monitor and provide quality control over all divisional communications, including collaborating with vendors, partners, and other university teams. This position will report to the Senior Director for Enrollment Management Operations and Planning and work in close partnership with the Assistant Vice President for Strategic Communication and Public Relations and the Strategic Content team in the Division of University Relations.

The Associate Director will work collaboratively across offices within the university – most directly with the Division of University Relations and also with Student Affairs, Academic Affairs, Development and Alumni Engagement, and other teams whose work impacts enrollment and student success.

The primary responsibilities are, but not limited to:

• Serve as the primary contact for all Enrollment Management Marketing and Communications plans working in close partnership with the Senior Director for Enrollment Management Operations and Planning, the Vice President for Enrollment Management (VPEM) and the Enrollment Management Leadership Team (EMLT)
• Direct, develop, implement and evaluate annual multi-channeled strategic communications plan designed to successfully achieve enrollment objectives of the university across all channels
• Collaborate with unit leaders, both inside and outside of Enrollment Management, to advance clear, consistent messaging, stories, multimedia content and social media in support of division goals related to Stevens’ academic excellence, location and community for audiences including prospective domestic and international students, parents, high school counselors, community organizations, transfer partners and others
• Assume leadership role in communications projects, websites and publications that support core enrollment functions including admissions and pre-college marketing materials and ensure consistency across all media
• Act as key liaison between Stevens and the university’s chosen enrollment marketing partner, ensuring scope and activities align with enrollment priorities as set by the VPEM and university leadership
• Assist with Enrollment Management executive communications, such as speeches, interviews, communications to students, etc.
• Work with the internal creative teams and with outside vendors when necessary, serving as a key content creator for enrollment marketing material, identifying communications resources to be shared and ensuring the accuracy and consistency of communication
• With the Division of University Relations, partner on the management of the production and distribution of print and digital marketing materials, such as brochures, viewbooks, postcards, newsletters, videos, etc.
• Fully leverage the admissions CRM system (Slate) to coordinate robust email marketing campaigns to prospective students and influencers that guide students through the enrollment process — from awareness through onboarding — using data-driven segmentation and personalization strategies
• Contribute to the design and content of key websites and landing pages, ensuring accuracy, relevance, user-friendliness and transparency
• Monitor and analyze the effectiveness of marketing efforts using various tools and metrics, such as web analytics, email open rates, click-through rates, conversion rates, etc., and provide regular reports and recommendations for improvement
• Conduct market research and competitor analysis to identify trends, opportunities, challenges and best practices in enrollment marketing
• Develop and maintain strong partnerships with the university’s Division of University Relations to encourage sharing of resources and message alignment to targeted audiences
• Collaborate with other campus teams and offices, such as Student Affairs, Academic Affairs, Development and Alumni Engagement, etc., to ensure alignment and integration of marketing strategies across the university
• Educate frontline admissions and pre-college teams on marketing plans and messages

Minimum Qualifications and Requirements:

• Bachelor’s degree in marketing, communication or a related field; master’s degree preferred
• At least five years of progressively responsible experience in marketing, communications or a similar role in higher education or a related industry
• Familiarity and experience working with Enrollment Management model and avid appreciation for trends and research related to admissions, financial aid, access, affordability and student success
• Experience developing and executing multi-channel marketing plans
• Demonstrated knowledge of current trends and best practices in enrollment marketing, including print and digital media production, websites, email marketing, social media management, etc.
• Excellent written and verbal communication skills; ability to craft clear and compelling messages for various audiences and channels
• Strong creative and analytical skills; ability to generate innovative ideas and solutions and measure their impact
• Experience with admissions CRM systems (such as Slate)
• Ability to work independently and collaboratively in a fast-paced environment; manage multiple projects simultaneously; meet deadlines; adapt to changing priorities; and handle pressure with professionalism
• Ability to be diplomatic, sensitive to organizational dynamics and demands, creative, flexible and persuasive
   

Department

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