Job Summary:
The Merchandise Department oversees the merchandise programs for all festivals owned in whole or part by C3 Presents. The Ecommerce Manager reports to the Senior Merchandise Manager.
Responsibilities
- Develop and execute the ecommerce strategy, including setting goals, KPIs, and a roadmap for the ecommerce channel's growth.
- Take full ownership of the ecommerce channel, ensuring it aligns with the merchandise department's overall business objectives and each festival's brand strategy.
- Manage the day-to-day operations of multiple Shopify stores dedicated to music festivals, including product uploads, content creation, order processing, and customer service.
- Own and manage the promotional calendar for product launches, discounts, and special campaigns.
- Collaborate with the creative and planning teams to ensure all necessary inventory, product assets, and website content are in place for product launches.
- Coordinate with fulfillment partner to ensure the efficient and accurate processing of orders; monitor fulfillment partner performance and address any issues while implementing improvements and streamlining order fulfillment.
- Maintain a focus on exceptional customer service by promptly addressing inquires, resolving issues, and providing solutions that enhance the user experience.
- Work cross-functionally with internal stakeholders to create compelling campaigns that support ecommerce product launches through effective marketing strategies.
- Create and manage the ecommerce budget, including expenses and revenue projections.
- Analyze website traffic, sales data, and customer behavior to identify trends and make data-driven decisions.
- Keep up to date with industry trends and emerging ecommerce technologies and make recommendations for new tools that support usability and functionality.
Skills and abilities:
- 5 - 7 years of experience in ecommerce preferably with Shopify.
- Proficiency in digital marketing, including SEO, SEM, and email marketing.
- Ability to think conceptually and work cross-departmentally to achieve goals.
- Excellent communication and interpersonal skills.
- Familiarity with project management and team communication tools such as SharePoint, OneDrive, Slack and all Office products
- Detail oriented with strong follow through - able to organize and prioritize multiple projects.
- Ability to work non-traditional hours.
C3 Core Competencies:
- Demonstrate integrity in the way you operate in day-to-day business and the way you deal with people
- Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
- Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude.
- Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
- Stay composed, confident, optimistic, and in problem-solving mode when the going gets tough
- Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness