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Form of workJob Description
The Healthy Back Institute (HBI) seeks a Senior Manager/Director of DTC eCommerce to join our growing digital marketing team.
The Senior Manager/Director of DTC E-commerce will be responsible for establishing and strengthening our presence on multiple third-party e-commerce website platforms.
You will be a key liaison between data, digital marketing, web development, web vendors, and outside agencies.
This role will collaborate and report to the Director of Digital Marketing to impact business KPIs across multiple B2C storefronts and online marketplaces.
You Will have the opportunity to:
- Lead overall strategy & execution for the e-commerce DTC priorities & drive day-to-day execution of HBI’s projects and initiatives to support e-commerce revenue objectives and improve customer engagement.
- Optimization of content & site merchandising to refine the online user experience, customer journey & engagement, site navigation, and commerce flow to exceed target conversion metrics by analyzing website data and identifying areas needing optimization, paying paSettings rticular attention to conversion rates, time spent on a page, drop-off rates, and cart abandonment rates.
- You will drive the DTC E-commerce sales channel, improve the web shopping experience, and manage web content for effective merchandising and online brand experiences.
Qualifications:
- 5-10 years of experience in online merchandising and eCommerce operations required
- Expertise in using Google Analytics and similar analytical tools to measure performance
- Deep experience with Magento, Shopify, Amazon, Walmart, Target, and other eCommerce platforms, performing data/analytics analysis, reporting, understanding customer insights, customer acquisition strategies, and strategy execution.
- Candidates must reside in the USA.
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- Explore our proven Pain Relieving Products here
- And find hundreds of customer Success Stories here.
- Check out our reviews on Glassdoor to learn more about our culture!
- Our Career page to see the position posting HBI Career Page
Just to let you know, before applying for the role, we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we cannot follow up with each candidate, we do our best to run a thorough process for candidates we identify as a potential fit. This description is NOT all-inclusive of the duties and responsibilities required.
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