Brand Director, Sponsorships - Brand Marketing

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ServiceNow is seeking a dynamic and experienced Brand Director, Sponsorships to join our Brand Marketing organization. Reporting directly to the Head of Brand Media and Sponsorships, the Brand Director, Sponsorships will play a pivotal role in building and managing strategic operations within the Sponsorships team. This role requires a strategic thinker with strong operational capabilities, capable of assessing existing partnerships, optimizing operations protocols, and driving future partnership negotiations. The ideal candidate will have a deep understanding of the sponsorship landscape, possess strong stakeholder management skills, and be adept at defining measurement frameworks to assess sponsorship effectiveness.

What you get to do in this role:

Responsibilities:

• Assess Existing Partnerships:

• • Develop assessment protocols to evaluate the performance of existing partnerships.
  • Utilize data-driven insights to inform decision-making on partnership management and optimization strategies.

• Operations Protocol Development:

• • Design and implement efficient operations protocols for working with stakeholders from Field Marketing, Customer Advocacy, PSM, Sales, Finance, and Brand Marketing teams.
  • Streamline communication channels and workflows to ensure seamless collaboration across departments.

• Framework Development for Future Partnership Negotiations:

• • Create frameworks to inform future partnership negotiations, ensuring alignment with organizational goals and objectives.
  • Conduct thorough research on industry trends and competitor strategies to identify opportunities for strategic partnerships.

• Competitive Landscape Monitoring:

• • Monitor the competitive landscape to identify emerging trends and opportunities within the sponsorship space.
  • Stay abreast of key platform norms and sponsorship best practices to inform strategic decision-making.

• Measurement Framework Definition:

• • Define comprehensive measurement frameworks to assess sponsorship effectiveness and ROI.
  • Establish key performance indicators (KPIs) and metrics to track the success of sponsorship initiatives.

• Agency Management:

• • Manage day-to-day interactions with the sponsorship agency, ensuring alignment with organizational objectives and priorities.
  • Provide guidance and direction to agency partners to optimize sponsorship activations and initiatives.

• Oversight of Partner Owners:

• • Oversee the work of partner owners within the Brand Media and Sponsorships team, providing mentorship and support as needed.
  • Collaborate cross-functionally to ensure alignment and synergy across partnership initiatives

To be successful in this role you have:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 12+ years of experience in sponsorship management, Brand Marketing, or related field.
• Proven track record of building and managing strategic partnerships.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Experience in agency management and vendor relations.
• Demonstrated leadership capabilities with the ability to motivate and inspire a team.

For positions in California (outside of the Bay Area), we offer a base pay of $152,600 - $266,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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