Sr. Director, Brand Strategy

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We are seeking a visionary and inspirational Head of Brand Strategy to join the team that is the beating heart of the ServiceNow movement, and to help us take our brand to new heights. We are seeking a dynamic leader to steer our Brand Strategy and drive the company towards a future where our brand is as influential as our industry-leading technology.

What You Will Get To Do:

• Brand Strategy Development & Leadership: Develop and help to implement a comprehensive long-term brand framework and strategy that aligns with our business objectives, and successfully positions as we continue our expansion beyond IT and into/across the full enterprise.
• Brand Evangelist. Help to educate our entire company on the importance of brand and what makes for an iconic brand. What does a great brand look like, why it has huge impact in driving business results, and how every person, every interaction, every email, every handshake is part of creating our brand.
• Outside-In Perspective: Bring insights and understanding from the real world back to the stakeholders at ServiceNow, and help our organization better understand our audiences (C-suite, developers, BU leads, employees, etc.) and the market to inform more impactful and relevant marketing.
• Cross-Functional Collaboration: Partner with stakeholders and agency partners to craft strategies for various programs, teams, etc. – all of which will tie back to our larger Brand Strategy; helping to ensure a cohesive and consistent brand presence that drives our organization forward.
• Creative Inspiration: Deliver insight-rich briefs that will inspire creative teams (both internally and externally) to develop impactful and breakthrough work that will build our brand and propel our business.
• Brand Performance. Establish a vision and measurement strategy that evaluates and assesses various aspects of our brand’s performance, and the impact of the initiatives and investment that we put into market. Leverage a range of sources (industry data, brand health data, etc.) to make the ongoing case for brand – the academic case for “why brand” as well as demonstrating the efficacy of the work we’re doing with our brand efforts and investment.
• Naming. Oversee our naming practice: optimizing our naming strategy and processes, and working with stakeholders to name our growing portfolio of programs and products/solutions.

To be successful in this role you have:

• 15+ years of experience in Brand Strategy, including time spent working for/at a company in the B2B Technology space.
• Demonstrated ability to simplify – boiling vast amounts of information down to simple, insightful nuggets that teams can action and build great creative and communications around.
• Firm believer in the power of brand to attract and activate audiences, to drive awareness and consideration, and positively impact the business.
• Experience working with creative groups (either in-house or at agencies) and an ability to craft insight-rich strategies and briefs that will inform great creative work.
• Excellent communication and collaboration skills, with a keen ability to inspire and guide diverse teams.
• Ability to navigate constant change in a fast-moving and fast-growing organization.
• Results-oriented mindset with a focus on measurable business impact, and the ability to make the business case for brand.
• Bachelor’s degree in marketing, communications, business or a related field is preferred.
• Masters degree preferred.

For positions in the Bay Area, we offer a base pay of $212,100 - $381,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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