RESPONSIBILITIES
- Support Digital Media teams in day-to-day tasks to continuously manage deliverables using internal documentation and outside platforms
- Support the Digital Media team on successful campaign activation, quality assurance, and daily management across Google Ads, Microsoft Ads, Meta, Pinterest, and other platforms
- Responsible for developing and maintaining keyword targeting lists and ad copy, ensuring compliance and accuracy across media campaigns
- Assist the team in providing thorough analysis of online marketing channels via third-party reporting tools for optimization opportunities, targeting gaps, vendor disapprovals, and more
- Support internal and client communication, by handling general requests, tracking action items, and deliverable confirmations
- Stay updated on industry trends and best practices in search engine marketing
- Provide accurate and timely reporting of billable and non-billable time
QUALIFICATIONS
- Bachelor's degree in marketing, advertising, mathematics, statistics, economics, or a similar analytical field is desirable, but not required
- At least 1 year of marketing, PPC, and/or paid media experience is preferred
- Ability to work in MS Word, Excel, PowerPoint, and Google Suite (Sheets, Docs, Slides)
- Basic knowledge of Microsoft Excel (i.e. Graphing, Pivot tables, VLOOKUP & and IF statements)
- Strong interest in digital media and search marketing
- Must be a self-starter/self-motivated person
- Mathematically inclined, with the ability to develop strategic and tactical skills using statistical modeling and time series analysis
- Strong interest in working with large amounts of data (mining, analyzing, forecasting)
- Excellent organizational, communication, and analytical skills, with strong attention to detail
- Ability to work effectively in a fast-paced, collaborative environment
- Familiarity with SEO principles and practices is a plus
- Google AdWords Certification and Yahoo/Bing Certification are preferred
- Google Ads certification is desirable but not required
#LI-REMOTE