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Form of work
SalaryLe Labo Fragrances was born in Grasse (France), raised in New York, and offers artisanal genderless scented creations (fine perfumery, home fragrance, and formulas for body, hair, and face). Le Labo stands for "the lab" in French: each of our boutiques function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle pourers, the reclaimed wood artisans, and the lab technicians.
Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
JOB SUMMARY
Le Labo is seeking a Global PR & Creator CommunityAssistant Manager to join the Global Marketing Team. This role will support the development of our differentiated influencer marketing strategy focused on authentic community building and purposeful gifting, aiming to foster brand affinity and drive awareness through genuine social coverage.
Core responsibilities include participating in daily conversations with markets on local influencer / creator strategies & target lists ensuring adherence to guidelines, overseeing monthly gifting activities and recapping results globally, and supporting the broader PR team on managing and executing global and regional PR event strategies.
The position is based in our Williamsburg, Brooklyn office, reporting to the Executive Director of Global PR & Partnerships.
OVERVIEW OF PRIMARY RESPONSIBILITIES:
GLOBAL INFLUENCER & MEDIA MARKETING:
- Support Executive Director in managing the Global Influencer / Creator Community strategy and budget
- Update global guidelines, templates, and evolve processes to drive business growth and brand awareness
- Guide regional contacts, attending market meetings & responding to daily requests, providing clear feedback on gifting strategies and best practices, ensuring adherence to guidelines and processes
- Support with new market training and onboarding; cascading relevant guidelines & templates
- Review and approve influencer / creator target lists across markets, ensuring profiles align with criteria and Le Labo’s core values
- Track monthly gifting activities and recap results across 30+ markets, monitoring progress against brand awareness goals and sharing feedback / learnings with markets and regions
- Manage influencer analytics platform, Tribe Dynamics, to track and analyze regional campaign performance metrics & competitive insights. Provide recommendations for continuous improvement and learnings
- Collaborate with Executive Director on developing new launch seeding strategies & gifting outreach copy for markets to leverage
- Nourish relationships with Global Influencer contacts; execute seeding for new launches and relevant ad hoc requests including inventory management
- Develop & distribute quarterly global gifting recaps with coverage results, key learnings, and actionable insights; present new launch gifting results and key creator gifting updates in global marketing meetings
- Stay updated on emerging social platforms, best practices, and industry trends. Understand how influencer content is unique and tailored by platform. Share key learnings with broader team and continue to develop our approach
- Support Regional PR teams in overseeing local media targets
GLOBAL PR EVENTS:
- Partner with broader PR team in evolving events strategy, guidelines, and scaling internal processes
- Support in overseeing local plans, execution, and outcomes
- Manage and update global events calendar and results tracker
- Organize market event deliverables: proposals, guest lists, recaps, and images
- Evaluate and endorse event proposals and target guests, guiding regional teams within guardrails
- Add approved creators to regional Tribe campaigns for event coverage monitoring and EMV tracking
- Compile and present outcomes of global launch events in Global internal meetings
CHAMPION AND STEWARD LE LABO VALUES
- Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission
- Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions
- Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo
- Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world
- Exude passion for Le Labo and deeply appreciate, understand the Brand DNA
Qualifications
QUALIFICATIONS & SKILLS
- 3-4 years of influencer marketing, PR, or related experience, ideally in a global capacity
- Preferred: bachelor’s degree in marketing, communications, or related field
- Actively engaged on social media with a profound grasp of platforms, trends, and influencer landscape
- Genuine passion for Le Labo showcasing deep appreciation and understanding of brand DNA, voice, and aesthetic
- Exceptional written and verbal communication skills, capturing brand tone and visual cues
- Strong interpersonal skills, cultivating relationships with global colleagues, partners, and a solid understanding of cultural nuances
- Proven cross-functional collaboration and impactful campaign execution
- Analytical mindset, deriving strategic insights from data
- Self-starting problem solver
- Highly adaptable, thriving in fast-paced environments while managing multiple priorities
- Detail-oriented with excellent organization and project management abilities
- Proficient in social media tools, analytics, and Microsoft Office. Familiarity with influencer analytics is a plus.
- Advanced PowerPoint and Excel skills, adept at presenting information effectively
- Able to accommodate changing needs and demands
- Entrepreneurial, “roll up your sleeves” and can-do attitude
The anticipated base salary range for this position is $71,000 to $106,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing
Primary Location: US-NY-Brooklyn
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2317783
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
