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Job Description: AED Business Development Manager
Location: Woburn MA
Territory: New England Focus
Position Overview:
Fusion Optix (www.fusionoptix.com) is a leading LED lighting technology company based in Woburn MA. We recently launched a new venture Xico Lighting (www.xicoled.com) which sells architectural-grade lighting products. Our primary customers are architectural, design, and engineering firms, and the contractors that serve them. We have already achieved strong traction and market success and completed several projects. We are now seeking a highly motivated and experienced sales professional with strong experience in sales in the Architecture, Engineering, and Design (AED) marketplace to join our team. In this role, you will be responsible for raising brand awareness and driving revenue growth. You will also help establish and support strategic partnerships related to a range of specification lighting products and LED lighting-related capabilities. Your primary objective will be to identify and grow new business opportunities, build strong relationships with key stakeholders (lighting designers, architects, engineering, construction firms etc), and maximize sales potential. This is a dynamic role that requires a combination of business acumen, industry knowledge, and exceptional communication skills. It is initially focused on the vibrant New England region and there is significant opportunity to expand scope and grow based on performance.
Responsibilities:
- Project sales: Develop and implement a comprehensive sales strategy to drive revenue growth in the AED industry in the New England region by building relationships with architects, engineering firms, lighting specifiers, contractors and distributors.
- Market awareness: Identify new market opportunities, assess market trends, and stay updated with industry developments.
- Brand building: Identify and target potential clients within the AED industry, including architects, interior designers, and design firms. Build and maintain a robust pipeline of leads through proactive prospecting, networking, and attending industry events.
- Partnership Development: Identify and establish strategic partnerships with key players in the AED industry, including manufacturers, suppliers, and industry associations. Collaborate with partners to develop joint marketing initiatives, co-branding opportunities, and other mutually beneficial activities.
- Relationship Management: Build and nurture strong relationships with existing clients and key stakeholders in the A+D industry. Understand their needs, provide exceptional customer service, and act as a trusted advisor. Continuously work towards expanding business opportunities with existing clients.
- Sales and Revenue Generation: Meet or exceed sales targets by effectively presenting and promoting our products and services to potential clients. Prepare and deliver persuasive sales presentations, proposals, and contracts. Negotiate terms and conditions to secure profitable deals.
- Market Research and Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and potential areas for growth. Use data-driven insights to develop targeted marketing strategies and product/service enhancements.
- Collaboration: Collaborate with cross-functional teams, including marketing, product development, and operations, to align Business Development efforts with overall company goals. Provide feedback and insights to support product/service improvements and identify new market opportunities.
- Reporting and Analysis: Prepare regular reports and presentations to communicate Business Development activities, progress, and results to senior management. Analyze sales and market data to measure performance, identify areas for improvement, and make informed business decisions.
Qualifications:
- Proven track record of success in Business Development, sales, or account management, preferably within the AED industry.
- In-depth knowledge of the AEC industry, market dynamics, and key players.
- A strong network of contacts within the AEC industry is highly desirable.
- Excellent communication and interpersonal skills, with the ability to build rapport and influence key stakeholders.
- Strong negotiation and presentation skills.
- Self-motivated and results-oriented, with the ability to work independently and as part of a team.
- Analytical mindset with the ability to gather and interpret market data.
- Proficiency in CRM software, MS Office, and other relevant business tools.
- Bachelor's degree in business administration, marketing, or a related field. MBA or advanced degree is a plus.
- Valid driving license, personal transport and willingness to travel as required (est. 50%).
Join our team and play a pivotal role in driving revenue growth and establishing strategic partnerships within the A+D industry. If you are passionate about Business Development, have a deep understanding of the A+D industry, and thrive in a dynamic and challenging environment, we would love to hear from you.
Please submit your resume, along with a cover letter outlining your relevant experience and achievements in the A+D industry.
About Fusion Optix:
Fusion Optix is a world leader in LED lighting. Founded in 2003, we are based in Woburn MA. We design, develop and manufacture components and modules that are used in LED lighting fixtures. We are a hard working, collegiate and international team that are revolutionizing the way people light their lives. Wherever we can, Fusion Optix promotes from within. Our philosophy is to reward commitment and loyalty as well as quality work, excellent customer service, high performing results and team contributions. Our compensation and benefits are designed to attract, reward and retain the best talent. In addition to competitive base salaries we offer quarterly bonuses and profit related pay. Our benefits package is also designed to be as supportive as possible. Our Fidelity 401K plan includes a generous 6% company matching. Our Gradifi benefit helps employees pay off existing student loans or save up for their child's college education. The company also provides comprehensive healthcare and dental, life and disability coverage with 100% of premiums paid for individuals. Fusion Optix was recently voted by Red Herring as one of the Top100 most innovative companies in the Americas and listed by Inc. Magazine as one of the fastest growing manufacturing company in the US. We have sold products to over 40 countries worldwide and our customers include some of the world's most distinguished brands. We are recognized as industry leaders in optics and our patented innovations can be found in products used every day in business or the home. As well as, the demanding scientific, medical, military and aerospace applications. Our company headquarter is in Woburn MA where we house our main air conditioned clean-room production operations. Visit our website (https://www.fusionoptix.com) or follow us on twitter (@fusionoptix).
