Address
Form of workSchedule Details:
Monday through Friday
Scheduled Hours:
9-5 Flex
Shift:
1 - Day Shift, 8 Hours (United States of America)
Hours:
40
This position may have a signing bonus available a member of the Recruitment Team will confirm eligibility during the interview process.
Everyone Is a Caregiver
At UMass Memorial Health, everyone is a caregiver - regardless of their title or responsibilities. Exceptional patient care, academic excellence and leading-edge research make UMass Memorial the premier health system of Central Massachusetts, and a place where we can help you build the career you deserve. We are more than 16,000 employees, working together as one health system in a relentless pursuit of healing for our patients, community and each other. And everyone, in their own unique way, plays an important part, every day.
I. Major Responsibilities:
1. Works directly with physician and administrative leadership of Transplant Services to partner in the development of service line strategic marketing and communication plans and deliverables, with the goal of developing/strengthening market position, volume growth, and the tracking of revenue generation.
2. Developments the transplant division marketing strategy, and brand development and multi-media/web/e-commerce strategy, in response to established organizational strategic plans and with representation of assigned client service lines.
3. Responsible for content development, copywriting and editing, production, distribution, and, as required, oversight of work of contributing colleagues.
4. Works with clinical staff to write/edit and produce patient communications collaterals including health-oriented collaterals, website content, etc.
5. Provides leadership in implementing marketing tactics for assigned service lines, working with public/media relations, social media, online marketing and design team member to ensure on time delivery of collateral, advertising, direct mail/e-mail, public relations, social media, video, online marketing, events, etc.
6. Maintains market share, and volume and competitor information as it relates to assigned service lines.
7. Oversees the planning, organizing and implementation of assigned projects, programs, and campaigns to strengthen public interest and goodwill for the Transplant Division.
8. Ensures implementation within budget parameters. Contributes to communications efforts to promote and support such programs and events.
9. Develops and maintains project budgets that may include purchase/oversight of outside services, and vendor contracting and supervision.
10. Supports internal communications efforts via active representation of the interests of assigned client departments.
11. Establishes evaluative criteria and measures for assessing and monitoring the success/outcomes of marketing/communications and outreach efforts for assigned service lines.
12. Develops and manages social media channels and content including Website, Facebook, Twitter, YouTube, etc. Ensures blogs are relevant and up to date.
13. Facilitates integration of social media efforts with key internal and external stakeholders.
14. Produces e-mail campaigns and e-newsletters, and maintains corresponding databases.
15. Spearheads and ensures that there are at least 2 Transplant Symposiums annually.
16. Develops enhanced referral process. Collaborates with the Transplant team to ensure that there are no access issues and patients are evaluated in a timely and efficient manner. Educate internal and external staff on referral/evaluation process and updated policy changes.
17. Acts as the liaison between the physician referral network and the transplant team.
18. Acts as the liaison between the Division of Transplant Surgery and Network Development teams. 19. Develops and cultivates key relationships with referring physicians, dialysis centers, and external organizations (i.e. National Kidney Foundation).
20. Conducts tabling events and grassroot marketing at physician offices, dialysis facilities and in the community.
21. Ensures compliance with system corporate identity and branding.
Standard Staffing Level Responsibilities:
1. Complies with established departmental policies, procedures and objectives.
2. Attends variety of meetings, conferences, seminars as required or directed.
3. Demonstrates use of Quality Improvement in daily operations.
4. Complies with all health and safety regulations and requirements.
5. Respects diverse views and approaches, demonstrates Standards of Respect, and contributes to creating and maintaining an environment of professionalism, tolerance, civility and acceptance toward all employees, patients and visitors.
6. Maintains, regular, reliable, and predictable attendance.
7. Performs other similar and related duties as required or directed.
All responsibilities are essential job functions.
II. Position Qualifications:
License/Certification/Education:
Required:
1. Bachelor's degree in related field
Preferred:
1. Master's degree.
Experience/Skills:
Required:
1. Minimum of three years related experience in marketing and communications.
2. Solid understanding of market research, marketing plan development, and execution.
3. Experience in social media, with proven experience building successful social media profiles for organizations from the ground up.
4. Solid understanding of social media landscape, platforms, and measurement tools.
5. Demonstrates strong understanding of current and emerging social media channels.
6. Demonstrated writing ability and presentation skills.
7. Excellent interpersonal skills and relationship management attributes to be demonstrated through interaction with physicians, administrative leadership, employees and community members.
8. Self-directed with an ability to set priorities and oversee multiple projects simultaneously.
Preferred:
1. Prior experience within a health care environment.
Unless certification, licensure or registration is required, an equivalent combination of education and experience which provides proficiency in the areas of responsibility listed in this description may be substituted for the above requirements.
Department-specific competencies and their measurements will be developed and maintained in the individual departments. The competencies will be maintained and attached to the departmental job description. Responsible managers will review competencies with position incumbents.
III. Physical Demands and Environmental Conditions:
Work is considered sedentary. Position requires work indoors in a normal office environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
We're striving to make respect a part of everything we do at UMass Memorial Health - for our patients, our community and each other. Our six Standards of Respect are: Acknowledge, Listen, Communicate, Be Responsive, Be a Team Player and Be Kind. If you share these Standards of Respect, we hope you will join our team and help us make respect our standard for everyone, every day.
As an equal opportunity and affirmative action employer, UMass Memorial Health recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, protected veteran status or other status protected by law.
If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentacquisition@umassmemorial.org. We will make every effort to respond to your request for disability assistance as soon as possible.
Monday through Friday
Scheduled Hours:
9-5 Flex
Shift:
1 - Day Shift, 8 Hours (United States of America)
Hours:
40
This position may have a signing bonus available a member of the Recruitment Team will confirm eligibility during the interview process.
Everyone Is a Caregiver
At UMass Memorial Health, everyone is a caregiver - regardless of their title or responsibilities. Exceptional patient care, academic excellence and leading-edge research make UMass Memorial the premier health system of Central Massachusetts, and a place where we can help you build the career you deserve. We are more than 16,000 employees, working together as one health system in a relentless pursuit of healing for our patients, community and each other. And everyone, in their own unique way, plays an important part, every day.
I. Major Responsibilities:
1. Works directly with physician and administrative leadership of Transplant Services to partner in the development of service line strategic marketing and communication plans and deliverables, with the goal of developing/strengthening market position, volume growth, and the tracking of revenue generation.
2. Developments the transplant division marketing strategy, and brand development and multi-media/web/e-commerce strategy, in response to established organizational strategic plans and with representation of assigned client service lines.
3. Responsible for content development, copywriting and editing, production, distribution, and, as required, oversight of work of contributing colleagues.
4. Works with clinical staff to write/edit and produce patient communications collaterals including health-oriented collaterals, website content, etc.
5. Provides leadership in implementing marketing tactics for assigned service lines, working with public/media relations, social media, online marketing and design team member to ensure on time delivery of collateral, advertising, direct mail/e-mail, public relations, social media, video, online marketing, events, etc.
6. Maintains market share, and volume and competitor information as it relates to assigned service lines.
7. Oversees the planning, organizing and implementation of assigned projects, programs, and campaigns to strengthen public interest and goodwill for the Transplant Division.
8. Ensures implementation within budget parameters. Contributes to communications efforts to promote and support such programs and events.
9. Develops and maintains project budgets that may include purchase/oversight of outside services, and vendor contracting and supervision.
10. Supports internal communications efforts via active representation of the interests of assigned client departments.
11. Establishes evaluative criteria and measures for assessing and monitoring the success/outcomes of marketing/communications and outreach efforts for assigned service lines.
12. Develops and manages social media channels and content including Website, Facebook, Twitter, YouTube, etc. Ensures blogs are relevant and up to date.
13. Facilitates integration of social media efforts with key internal and external stakeholders.
14. Produces e-mail campaigns and e-newsletters, and maintains corresponding databases.
15. Spearheads and ensures that there are at least 2 Transplant Symposiums annually.
16. Develops enhanced referral process. Collaborates with the Transplant team to ensure that there are no access issues and patients are evaluated in a timely and efficient manner. Educate internal and external staff on referral/evaluation process and updated policy changes.
17. Acts as the liaison between the physician referral network and the transplant team.
18. Acts as the liaison between the Division of Transplant Surgery and Network Development teams. 19. Develops and cultivates key relationships with referring physicians, dialysis centers, and external organizations (i.e. National Kidney Foundation).
20. Conducts tabling events and grassroot marketing at physician offices, dialysis facilities and in the community.
21. Ensures compliance with system corporate identity and branding.
Standard Staffing Level Responsibilities:
1. Complies with established departmental policies, procedures and objectives.
2. Attends variety of meetings, conferences, seminars as required or directed.
3. Demonstrates use of Quality Improvement in daily operations.
4. Complies with all health and safety regulations and requirements.
5. Respects diverse views and approaches, demonstrates Standards of Respect, and contributes to creating and maintaining an environment of professionalism, tolerance, civility and acceptance toward all employees, patients and visitors.
6. Maintains, regular, reliable, and predictable attendance.
7. Performs other similar and related duties as required or directed.
All responsibilities are essential job functions.
II. Position Qualifications:
License/Certification/Education:
Required:
1. Bachelor's degree in related field
Preferred:
1. Master's degree.
Experience/Skills:
Required:
1. Minimum of three years related experience in marketing and communications.
2. Solid understanding of market research, marketing plan development, and execution.
3. Experience in social media, with proven experience building successful social media profiles for organizations from the ground up.
4. Solid understanding of social media landscape, platforms, and measurement tools.
5. Demonstrates strong understanding of current and emerging social media channels.
6. Demonstrated writing ability and presentation skills.
7. Excellent interpersonal skills and relationship management attributes to be demonstrated through interaction with physicians, administrative leadership, employees and community members.
8. Self-directed with an ability to set priorities and oversee multiple projects simultaneously.
Preferred:
1. Prior experience within a health care environment.
Unless certification, licensure or registration is required, an equivalent combination of education and experience which provides proficiency in the areas of responsibility listed in this description may be substituted for the above requirements.
Department-specific competencies and their measurements will be developed and maintained in the individual departments. The competencies will be maintained and attached to the departmental job description. Responsible managers will review competencies with position incumbents.
III. Physical Demands and Environmental Conditions:
Work is considered sedentary. Position requires work indoors in a normal office environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
We're striving to make respect a part of everything we do at UMass Memorial Health - for our patients, our community and each other. Our six Standards of Respect are: Acknowledge, Listen, Communicate, Be Responsive, Be a Team Player and Be Kind. If you share these Standards of Respect, we hope you will join our team and help us make respect our standard for everyone, every day.
As an equal opportunity and affirmative action employer, UMass Memorial Health recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, protected veteran status or other status protected by law.
If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentacquisition@umassmemorial.org. We will make every effort to respond to your request for disability assistance as soon as possible.
