Writer, B2B Marketing Content- Dynamic Yield

Writer, B2B Marketing Content- Dynamic YieldWho is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships
and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
Dynamic Yield, a Gartner-recognized Leader in Personalization Engines six years running, is looking for a Writer, B2B Content Marketing. This person will contribute to Dynamic Yield’s brand and social content, including the ideation, orchestration, and development of educational articles, thought leadership bylines, web copy, newsletters, research reports, social media updates, guest post contributions, and so much more.
Role
Content plays a significant role in how we nurture relationships with the industry, from our customers to partners, analysts, as well as prospective buyers. This role is, therefore, critical to the Marketing team, requiring significant collaboration across functions such as Design, Events, Product Marketing, Demand Generation as well as other departments like Sales, Channels, Customer Success, and HR.
Successful candidates will have experience in SaaS or B2B Marketing, executing content marketing efforts to drive awareness, engagement, and conversions.
The optimal skills for success in this role:
Comes to every project with a strategic point of view, forcing the organization to think critically about the task at hand and optimal way forward
Strives for perfection in their work as well as that of others while balancing the need to move quickly, all without getting lost in the weeds
Naturally gifted at writing, turning complex subject matter into compelling, easily digestible information without sacrificing its integrity
Skilled at managing and prioritizing a multitude of projects with varying deadlines but experienced enough to prioritize and set realistic expectations
A problem-solver who will take the time to work an issue out independently but isn’t afraid to ask the appropriate questions when necessary
Self-motivated and interested in tackling new and unexplored opportunities that might otherwise have gone unnoticed or unrealized
All About You:
3+ years of content marketing experience in B2B Marketing or SaaS setting
A strong command and appreciation of tone, mechanics, and grammar
Knowledge of digital marketing tactics, including social, email marketing, basic SEO, and web analytics
Familiarity with the marketing technology landscape and SaaS-based business practices
Bachelor’s degree in English, Journalism, or related field
Experience using WordPress
HTML / CSS knowledge – a plus
Hands-on experience with A/B testing, optimization, and personalization – a plus
Background in eCommerce
Base Salary: $70,000-$110,000In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.New York City, New York: $78,000 - $125,000 USDChicago, Illinois: $65,000 - $104,000 USD