Director, Product Marketing, Strategic Initiatives - Tampa, United States - Usaa

Description

Why USAA?

Let's do something that really matters.
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They're what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special

The Opportunity

We are seeking a dedicated Director, Product Marketing for the Property and Casualty Marketing team.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is available for this position.

The USAA P&C Marketing team is a key growth engine for USAA, with a laser focus on our mission to serve the military community and their families. The P&C Marketing team is passionate about driving growth in multiple P&C products, with a primary focus on our core Personal Lines products: Auto, Home, and Renters Insurance. Our team of Marketing experts is focused on understanding the needs of current USAA members and prospective eligible members to deliver the right message at the right time to drive consideration and conversion of USAA products. We develop product-specific go-to-market plans, marketing strategies, and creative assets, informed by data. Our marketing campaigns reflect our brand personality, our mission to serve those who serve, and the value of our products and services. We are driven by performance with a continuous improvement mindset, rooted in results optimization supported by test and learn.

The Director leads a team of product marketers that acquire new accounts, shape and implement product-specific marketing strategies, focus on performance metrics, and deliver measurable results. Product marketers accelerate growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. The team will ideate, plan, launch, measure, and optimize marketing campaigns to drive sustainable growth at efficient Cost per Account (CPAs). Accountable for a large marketing budget and will collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members.

This leader will be responsible for Strategic Initiatives that span the Insurance portfolio of products.

What you'll do:

• Directs and oversees the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Directs and oversees the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Responsible for supporting the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Drive the strategy for the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Leads a team to embrace safe & sound business practices at scale.
• Knowledge of product related regulations, and risk and compliance requirements.
• Ability to leverage external knowledge regarding the digital space and established a network of external partners to inspire out-of-box thinking.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivate talent through coaching and training.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
• 3 years of people leadership experience in building, managing and/or developing high-performing teams.
• Ability to coach and guide a team to excel in the skill and responsibilities required to be successful in their roles.
• Proficient in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to seek and analyze data from a variety of resources to support marketing decisions and alignment with key stakeholders.
• Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
• Understanding of specific laws and rules that govern fin serv products (TILA, Reg Z, UDAAP, etc.).
• Demonstrated proficiency with marketing data analytics including the ability to analyze and evaluate information.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What sets you apart:

• US military experience through military service or a military spouse/domestic partner optional]
• Experience in balancing national and state management practices
• Passion for innovation and track record for driving results.
• Experience collaborating between business partners, marketing functions and analytics to build new strategies that drive business results.
• Conduct marketing research and competitive analysis to identify trends and opportunities for areas of differentiation.
• Strong communication skills and proven experience working in a matrixed organization to drive results.
• Experience taking idea through to execution.
• Strong marketing and business acumen to ensure alignment between business partners and marketing teams.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $138,230 - $264,200.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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