VP of Marketing

Description:

Why Everstory

At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. At the heart of our mission is a deep understanding of the profound and complex nature of grief. Every person’s journey through loss is unique, and we are committed to providing compassionate and personalized support.

We also believe that grief is not a problem to be solved or a burden to manage alone, but rather a natural and beautiful part of the human experience. Backed by our national strength and our local partners’ role is to be a steady presence, a source of comfort and guidance, and a partner in celebrating the life and legacy of the person who has passed.

The Impact You Will Make

The Vice President of Marketing will lead the Everstory Partners Marketing Department by designing, implementing, and monitoring effective marketing strategies that drive the business goals and the company’s long-term success. The primary focus of this role is to create campaigns and programs that generate quality leads. Reporting directly to the SVP of Operations, this individual will manage a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. This role will require occasional travel to field locations and events.

Responsibilities

• Develop and implement a cohesive marketing plan to increase brand awareness and contribute to sales results
• Create, monitor, and optimize the marketing budget and manage expenses
• Drive implementation of Marketing campaigns that meet sales objectives and create leads. Monitor campaigns and make improvements when necessary; develop clear and concise reporting for stakeholders
• Drive implementation of Marketing campaigns that meet sales objectives and create leads. Monitor campaigns and make improvements when necessary; develop clear and concise reporting for stakeholderse
• Understand the competitive landscape including knowledge of benchmarking, campaigns, activities, products, and results
• Conduct market analysis to identify challenges and opportunities for growth
• Utilize knowledge of SEO and web analytics to create dynamic and effective marketing strategies
• Understand Everstory’s CRM software and the integration of Marketing tools and techniques that promote effective lead generation
• Working with the operations and sales teams, prioritize marketing projects, provide a calendar of events and allocate resources accordingly
• Nurture relationships with and manage all 3rd party marketing vendors
• Prepare media statements and press releases as needed
• Direct, supervise, coach and develop marketing team members
• Maintain brand standard and ensure compliance across all marketing and communication channels
• Participate in Everstory’s Good Selling Program as a subject matter expert for new Sales Counselors, sharing marketing information and resources to quickly enable their effectiveness in selling; create programs to educate existing Sales Counselors with the same information
• Gather and organize metrics and information to be shared with key stakeholders within the business on a regular basis
• Partner with other department leaders, both at the Support Center and within Field Operations, supporting specific marketing needs

Requirements:

Competencies

• Strategic Agility – Can create competitive and breakthrough strategies and plans, sees ahead clearly, can anticipate future consequences and trends accurately.
• Planning – Sets objectives and goals, measures performance against goals, evaluates results.
• Business Acumen – Is aware of how strategies work in the marketplace, knows the competition, knows how the business works.
• Directing Others – Lays out work in a well-planned and organized manner, good at establishing clear objectives, is a clear communicator.
• Problem Solving – Uses rigorous logic and methods to solve difficult problems with effective solutions, looks beyond the obvious and doesn’t stop at the first answers.
• Innovation Management – Can project how potential ideas may play out in the marketplace, is good at bringing the creative ideas of self and others to the market, can manage the creative process of others.

Qualifications

• Bachelor’s Degree in Marketing, Business Management, or related field required
• 8+ years of experience managing and directing all aspects of a Marketing team
• 5+ years of experience in referral marketing, lead generation and community outreach
• Demonstrated experience designing and implementing successful marketing campaigns to generate leads
• Solid knowledge of SEO and web analytics
• Excellent communication and leadership skills with the ability to communicate effectively at all levels within the organization.
• Experience managing an in person and remote workforce with the ability to engage a team regardless of work environment
• Computer Skills: Ability to understand and use computer software that the department uses for employment, compliance, and reporting purposes. Specific Software Packages: CRM, MS Word, MS Excel, MS PowerPoint, Adobe PRO, Monday.com, Slack, Google Chrome, HRIS and ATS software.

Skills and Traits

• Strong communication skills with the ability to use data and facts while being concise and relevant.
• Results driven with an accountability focus on owning your stuff, keeping your commitments and being decisive; a strong bias toward action.
• Courage to be honest and direct, take calculated ricks and find ways to get to ‘yes’.
• Possess a customer obsession mind set working vigorously to earn and keep customer trust.
• Composure in all professional settings demonstrating preparation, strong organizational skills and using fact-based statements.
• Ability to influence at all levels within the organization because you dive deep, stay connected to the details and frequently seek input from multiple sources within the organization. Develops credibility through relationships.
• Strong critical thinking skills with excellent problem-solving capability

Work Environment

The work environment is in a workspace or office at the Florida Support Center with up to 15% business travel as needed.

What We Offer

Everstory Partners is proud to provide our employees with a quality work environment and opportunity for both personal and professional growth. As part of our ongoing commitment, we offer a competitive benefits package for our Full-Time Employees including: Medical, Dental, 401k with a company match, Life, Short-Term Disability, Long-term Disability, Vision, Tuition Reimbursement, Employee Discount Programs, Generous PTO Programs, Volunteer Opportunities & much more!

Everstory Partners is an Equal Opportunity Employer and is committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.