EverConnect - VP of Paid Media

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en
We are looking for a VP of Paid Mediato focus on our Performance Marketing and Marketing Agency Brands. We are focused on driving results for our clients through data-driven, ROI-focused campaigns. We specialize in Paid Media, including search, social, programmatic, and other channels.
As a highly experienced, strategic individual and self-driven, you can join our team as the VP of Paid Media. In this role, you will lead our Paid Media strategy, diving into campaigns, and play a crucial role in driving performance through the execution of your strategies. Your main responsibility will be to develop, implement and execute Paid Media strategies across multiple channels to meet our financial goals and clients' objectives. We work in a matrixed organization where you will collaborate with cross-functional teams, including revenue operation owners, product and sales leaders, individual contributors, and clients to ensure successful campaign delivery and performance. Join us in this exciting opportunity to make an impact in the world of Paid Media.
Responsibilities:

• Lead and manage the Paid Media team, including hiring, training, and performance management.
• Develop and execute Paid Media strategies that align with client goals and objectives, and drive ROI.
• Manage client relationships, including regular communication and reporting.
• Collaborate with internal teams, including analytics, creative, and account management, to ensure successful campaign delivery and performance.
• Continuously optimize and refine campaigns to improve performance, including bid management, targeting, and creative.

• Stay up to date with the latest trends, technologies, and best practices in Paid Media, and share knowledge with the team and clients.
• Develop and maintain relationships with external partners, including ad platforms and vendors.
• Deep knowledge of various media platforms including but not limited to Google Adwords, Microsoft Ads, Facebook Ads, TikTok, Native networks like Taboola.
• Experience in performance marketing, paid search, display advertising, and programmatic a must.

Skills and Experience needed for success in this role:

• Bachelor's degree in marketing, business, or a related field or equivalent years of experience.
• 10+ years of experience in Paid Media, with a focus on performance marketing.
• Demonstrated success in developing and executing Paid Media strategies that drive results for clients.
• Strong leadership and management skills, with experience managing and developing a team.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Deep knowledge of Paid Media channels, including search, social, programmatic, and other channels.
• Experience with ad platforms such as Google Ads, Facebook Ads, and programmatic platforms.
• Proven ability to manage budgets and deliver results within budget constraints.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States - if you're close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
Benefits and Perks:

• Flexibility to work where/how you want within your country of employment - in-office, remote, or hybrid
• Continued investment in your professional development through Udemy
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Student Loan Repayment Program

Compensation: The target base compensation for this position is $150,000 to $175,000 USD per year plus bonus in most US locations. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. EverCommerce considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!