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Form of workAbout us
MediaKind delivers the technology and expertise that continues to shape and lead the future of global media and entertainment. We stand at the forefront of the evolution of streaming technology.
Whether it's live or on-demand, continuous streaming or event-based, we provide world-class encoding performance, a robust packaging feature set, and TV platforms that have been used by more subscribers than any other TV service on Earth.
MediaKind offers a diverse, performance-driven culture across the globe and an innovative, engaging environment where employees enhance their potential every day. Our employees live our vision and are shaping the future of media technology which has led MediaKind to win a multitude of awards across our industry including 12 Engineering Emmy Awards.
Here at MediaKind, we put life first. MediaKind offers remote flexibility and support encouraging happiness, mental health, physical wellbeing and the freedom to explore what you're capable of.
Join us!
About the role
MediaKind is an innovator in the video technology industry, having served more than 2,000 leading broadcast, pay TV, and streaming service customers worldwide over the last 30 years. Our advanced technology has received ten Emmy awards. For just one professional live sports app, more than 1 billion video views were served by our cloud-based streaming and advertising technology in a single season, serving as a testament to our unparalleled technical leadership.
As a result of our position in the video technology ecosystem and to meet the growth opportunities facing us, we are searching for a VP of Marketing.
Working with the Chief Product Officer, this position will set the direction and leadership for a team of seven marketers across events, product, PR, content, and digital. A successful candidate will possess mastery of the modern B2B buyer's journey with a medium to large buying committee and be comfortable supporting long sales cycles with average deal sizes of over one million dollars. In addition, experience running SaaS marketing strategies and tactics will be helpful.
A successful Marketing leader at MediaKind works to ensure that our sellers are maximally successful, knowing that the ultimate job to be done is generating demand that turns into closed/won revenue. It's a big task, but you thrive under pressure and you especially like doing it in a team context as a player/coach.
As an engineering organization, we love data, but we also know that marketing is both an art and a science. For this reason, you must be comfortable quantifying the team's activity with data while being highly collaborative across the sales, product, and executive teams to ensure marketing's positive impact on the business objectives.
What you'll do
- Mentor and manage a high-performing marketing team to drive brand building, ecosystem, and market communications, digital marketing tactics and analytics, product marketing, sales enablement materials development, events, and other marketing-associated functions.
- Develop a comprehensive marketing strategy to drive awareness, engagement, and revenue growth aligned with the corporate business objectives.
- Analyze the performance of all marketing efforts and channels, initiating improvements to maximize ROI. Must have a command of tools and data analytics and be able to recommend solutions for gaps in the marketing technology stack.
- Lead positioning and messaging development in collaboration with the appropriate cross-functional teams inside and outside marketing.
- Work closely with sales, product, and engineering leadership to optimize marketing fit.
- Represent MediaKind at industry events, in media, and across online platforms.
- Guide budgeting and resource allocations to optimally support business goals.
- Be operationally centered and able to foster a collaborative, innovative culture focused on delivering measurable results that will impact the business.
Qualifications
- 10+ years of marketing leadership experience, including at global technology companies.
- Strong track record designing and executing B2B marketing strategies that accelerate growth.
- Excellent communicator and presenter, comfortable engaging cross-functional teams, customers, partners, and media.
- Strategic thinker able to translate business objectives into effective marketing programs.
- Possess a heavy orientation towards data and analytics and be fluent with standard marketing metrics.
- Experience with digital marketing strategies, sales enablement, and product launches.
- Passion for video technology and entertainment industry trends. Where knowledge is lacking, one should be willing to gain it in a reasonable period.
- BA/BS degree in Marketing, Business, or related field preferred.
The ideal candidate will have a strategic mindset, strong leadership capabilities, and a track record of leading high-performance marketing teams. This is an outstanding opportunity to impact a leading video technology company during an exciting growth phase.
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Here at MediaKind, we are dedicated to creating an inclusive workplace where we appreciate the unique skills, capabilities and perspectives that our people bring. We believe that diverse teams are better for our employees, customers and our business. Everyone's identity, background and life experiences add to the MediaKind story and we welcome all.
Our goal is to help increase diversity across the Media Broadcast industry, so we aim to make the recruitment process as accessible as possible. If you're excited about this position and think you could add value to MediaKind, please apply even if you believe your skills are not a perfect fit for the role. If you have a disability or health condition such as dyslexia, autism, anxiety etc., please contact your recruiter to discuss potential adjustments to the process.
To learn more about our Diversity, Equity & Inclusion initiatives visit: https://www.mediakind.com/life-at-mediakind/
