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MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
We’re committed to our customers, who build a better world with our products, services and solutions. We understand and show the value of why they should always choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth.
Through it all, we are one team – creating and delivering world-class components and solutions superior to the competition. Learn more about the Caterpillar Experience
Job Summary:
Account Managers at Caterpillar’s in-house marketing and services agency, Ironworks, are driven, collaborative individuals who get excited about helping our Enterprise clients do their best work. They are the day-to-day contacts between our clients, agency departments, and other enterprise partners. They are responsible for establishing and maintaining strong, collaborative relationships with clients, developing strategic integrated marketing campaigns, and aligning creative and media partners to get things done, with a data-first mindset that is focused on measurement and optimization. Account Managers are curious, solution-oriented, and are always thinking about their clients’ business and how Ironworks can support them achieve their goals. They are equal parts visionary and methodical, living in the world of possibilities while understanding how to develop a scope and plan to get the work done.
As part of Ironworks, you will be of a fast-growing team with enterprise impact. Your work matters everyday to the clients we serve and to the dealers and customers who are impacted by our campaigns. You will be a part of an organization that is focused on diversity and inclusion, has steadfast values of integrity, excellence, teamwork, commitment, and sustainability, lives by a culture of safety, and helps our customers build a better world.
What You Will Do:
Client Relationship Ownership:
Establishment and maintenance of strong relationships with business unit partners and extended agency and Enterprise teams; including executive and senior leadership.
Affirmation of trust with clients through consistent communication and value-added engagements, connecting dots for the clients across the enterprise, and searching for ways to build value for the relationship.
Management of client relationships in a solution-oriented way, knowing how to navigate interpersonal differences and utilizing escalation when needed.
Strategic Thinking:
Ingesting business unit requests and building strategic recommendations to deliver the ask AND bring additional solutions to increase project success. Candidates for this role should be strategic marketing partners; not order takers!
Communication of business unit objectives and strategies to agency team members and establishment of accountability for the role that everyone has in helping the client achieve their goals through Ironworks.
Creation of creative briefs aligning to client’s business objectives, utilizing industry data, past campaign performance, and insights to jump start agency creativity.
Application of a data-first mindset to the creation of campaigns, from utilizing data to inform the brief to how to measure campaign effectiveness.
Marketing Campaign Delivery:
Ability to develop scopes of work and budgets that clearly articulate agency commitments to clients and client accountability to agency
Strong organization and communication skills to effectively lead the ideation, development, execution, and measurement of projects, working in partnership with agency team members to deliver the best, and most effective work for clients.
Fostering trust and collaboration within agency work groups, serving as a coach and partner
Adaptability:
Ability to traverse tactical and strategic conversations throughout the same day without jeopardizing strong communication to clients and agency partners.
Navigation of complex projects and tight timelines effectively, while managing expectations with clients and agency partners.
Steadfast focus and resilience during times of change and high agency activity.
What You Will Have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Top Candidates Will Also Have:
Bachelors degree OR 8 plus years of work related experience
Experience managing multiple clients and competing priorities
Experience in marketing agency scope and budget development
Experience working in a digital-first agency, actively leading integrated marketing campaigns
Client relationship leadership experience
Broad range of experiences in the development and execution of Marketing Communications strategies with examples in sales material development, digital strategy development, product launches, and messaging platform development
Self-starter with entrepreneurial mindset, experience in accountability for fostering organic growth within a portfolio of clients
Ability to excite and inspire clients and agency partners to create new ideas and solutions, knows how to navigate competing ideas to arrive at a solution that addresses the client’s business needs
Ability to lead and manage multiple projects and priorities without jeopardizing work quality, communication, or collaboration
Critical thinking to drive data-driven solutions, ability to drive insights through questions and facilitating client conversations
Strong emotional intelligence and ability to lead with influence down, across, and up throughout the organization
Strong capacity for empathy to deliver impactful insights to drive creativity and foster strong relationships
Establishes work ethic expectations through leading by example, ability to hold the client and supporting team members accountable for meeting expectations and executing with excellence
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
Additional Information:
Flexible hybrid work environment
#LI-Hybrid
#BI
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:
June 19, 2024 - June 26, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
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