Vice President Of Sales And Marketing

Responsibilities:

• Develops annual Sales and Marketing strategic business plans to drive revenue and increase market share.
• Assess market potential and identifies new business opportunities and synergies.
• Provides expertise to the Company by building, developing and managing Sales and Marketing teams capable of carrying out the Company strategies and tactics.
• Develop and implement sales selling cycle and methodology based on market research and competitor analyses.
• Analyze and evaluate the effectiveness of Sales, methods, costs, and results.
• Maintain key customer relationships and develop and implement strategies for expanding the Company’s customer base.
• Set quality objectives, performance standards and priorities that are implemented and monitored across the company with respect to Marketing.
• Lead with compelling strategic vision that is in alignment with the organization’s short and long-term goals.
• Develop and execute a winning marketing plan and go-to-market strategy for new and existing product lines.
• Social media and web branding.
• Collect and analyze market research, customer research, and competitive analysis.
• Leverage customer insights to identify business opportunities and product strategies.
• Propose projects that will increase market share or create new categories of applications.
• Calculate and make critical time-to-market vs. new feature tradeoff decisions.
• Support pricing, business models, and product naming and organization.
• Work with Market Development and Sales to develop the go-to-market strategy, helping all to understand product positioning, key benefits, and target client needs.
• Serve as the internal and external evangelist for all solutions, working with the sales team, support team, and key customers as necessary.
• Oversees customer care and product field installation teams.
• Constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend tactical strategies.

Qualifications:

• Bachelor’s degree in Business or related area required.
• 10+ years of Sales and Marketing management experience.
• Experience with specific sales funnel management and structuring sales quota and revenue expectations.
• At least 5years experience developing, marketing and launching enterprise level software and online products and services; professional experience with online and offline marketing.
• Experience in working in an outsourced partner model.
• Experience with sales engineering and customer care.
• Experience with product implementation teams.
• Demonstrated strategic thinking with an entrepreneurial spirit.
• Proven ability to influence cross-functional teams.
• Proven experience working with large and diverse global user groups.
• Strong planning and analysis skills to perform quantitative data analysis.
• A change agent with highly evolved influencing skills.
• Positive attitude, strong work ethic, and passion for managing projects to conclusion on time.
• Excellent organization, communication and presentation skills.