Sr. Product Marketing Manager, FinTech

Who We Are
We started our company to help others launch and run their own businesses, at any stage. The way we help is by keeping it simple and supporting entrepreneurs one step at a time. Put simply: our mission is to enable anyone to start, run, and grow their business while avoiding the common pitfalls that derail hopeful entrepreneurs. No more having to wade through forms, taxes, or ongoing state compliance.
We are a remote company based in Austin, Texas. We have team members from Florida to Oregon and all points in-between. Take pride in your work knowing that it shapes how people all across the country reach their goal of starting, running, and growing their business.
If the idea of helping people and working with a genuinely caring, supportive team excites you, then you've come to the right place.
The Role
We are looking for a creative, analytical, and highly motivated Senior Product Marketing Manager to join our Product Marketing team to manage our Fintech tools such as banking, online payments, and accounting. In this role, you'll play an active role in the product's go-to-market strategy, activation,and retention from beginning to end. You will work alongside our Product, Design, Marketing, Data, Sales and Customer Success teams to drive the go-to-market strategy, research, and sales enablement for new products. This includes product positioning and messaging, go-to-market campaigns, customer experience enhancements, market and competitive analysis, packaging, and pricing. You will lean on your problem-solving skills to strategize how to showcase our rapidly growing products with simplicity and clarity in the purchase experience.
If you're someone who thrives in a fast-paced, high-output environment, you have a strong desire to own programs and products from conception to execution, you love challenges, and pride yourself on using unconventional ways to solve problems ordinary and complex; read on.
This position will report to the Sr. Manager of Product Marketing and is a remote role.
Responsibilities

• Develop comprehensive go-to-market strategy and plans with the objective to drive attach/upgrade revenue.
• Bring insights - dive into the product, talk to the customers, and conduct market research.
• You will drive marketing research and engage in customer dialogs to identify insights to augment the launch and help shape future products. You will define, develop and drive marketing initiatives to optimize customer lifetime value (LTV) across Banking, Payments, Accounting, Taxes, Expenses and more.
• Produce competitive analysis for your product line. Develop product positioning and partner with UX/Copywriter to craft compelling messages that reinforce value. This includes copywriting for landing pages, cross-sell pages, emails, and more.
• Influence the customer purchase and onboarding experiences.
• Join forces with division leaders, fellow marketers, and Product Managers to amplify your go-to-market programs.
• Understand the success metrics and own the outcome of your product launches.
• Apply test-learn-iterate technique often.

Qualifications

• Proven track record of product launches, engagement, and retention campaigns.
• Passion for the customer, with care and attention to the user's end-to-end experience.
• Solid data interpretation skills, comfortable using data to inform decisions.
• Experience with crafting compelling messages for the target audience.
• High energy level, with a bias for action and accountability.
• A high degree of self-starting initiative and organization.
• 5 to 8 years of Product Marketing experience for a SAAS company targeting small businesses or consumers.

Bonus Qualifications

• Data visualization and analysis tools (Tableau, Mixpanel, Snowflake, etc.)
• Small business fintech tools experience (Neo banking, Expense management, Stripe, Apple, Paypal, and Google payments, Small business lending )
• Research experience using best-in-class tools (UserTesting, SurveyMonkey, Qualtrics)
• macOS, Figma and G-Workspace knowledge is a plus!

Remote Culture.A great company culture leads to happy employees, and happy employees lead to happy customers. We provide our employees with good salaries, benefits, equity, and interesting challenges that have a positive impact.
Let's stay connected! We believe in staying connected, and we have a weekly "All Hands" meeting every week. We also have a social committee that hosts frequent events. We've held a virtual talent show, costume competitions, monthly lunch and learn series, Hackathons and more!
Benefits. The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance, as well as parental and military leave. Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs. Paid parking* and 10 paid holidays are also provided.
Diversity, Equity and Inclusion. We believe in diversity, equity & inclusion . At ZenBusiness, every voice counts no matter your race, ethnicity, gender, sexual orientation, age, location, or background. We celebrate the diversity of our teams, knowing that our products, services, and customers thrive best when we lean into and celebrate our differences.
Please check out our careers' page to learn more about our culture, benefits, and open opportunities.
*applicable to in-office employees