Product Marketing Manager

Job Description – Product Marketing Manager
Reports To
VP of Marketing
Summary
This dynamic role blends sales enablement and Product Marketing expertise to equip our sales team with the knowledge, tools, and resources they need to win. You'll be our champion for understanding the voice of the customer and market trends, translating those insights into actionable strategies, and crafting the narratives that resonate with our target audiences.
Duties and Responsibilities:

• Conduct market assessment competitive analysis, gather voice of the customer (VOC) feedback, and provide insights to inform strategic decisions.
• Support go-to-market strategies for new and existing products.
• Act as a liaison between Sales, Marketing, and Product teams to support sales efforts and create effective Product Marketing materials and training resources.
• Field ad hoc content and support requests from sales team
• Manage and maintain the sales enablement content repository and ensure that all information is easily and readily accessible at point of need.
• Gather feedback from sales team on a regular basis to constantly improve support programs.
• Craft compelling, value-driven messaging that can be leveraged by cross-functional teams to drive successful campaigns and advance deals such as case studies, competitive information fact sheets, product collateral, and custom work.
• Support Marketing ABM efforts as needed.

Role:Product Marketing Manager
Department: Marketing
Location: Waco, TX (or remote)
Role Type: Full-Time Role
QUALIFICATIONS AND SKILLS

• 3+ years of experience in sales enablement, Product Marketing, or a related field
• Experience with conducting research and presenting thoughtful analysis with clear recommendations and ability to develop marketing strategies based on market insights and customer feedback.
• Ability to work and thrive in a fast-paced, rapidly changing work environment.
• Team oriented with strong intrapersonal skills.
• Self-starter, motivated by helping others succeed.
• Creative and strategic thinker
• Ability to effectively manage multiple priorities, prioritize tasks, meet deadlines, and work well under pressure.
• Solid verbal and written communication skills
• Strong interpersonal skills and the ability to collaborate across functions.

Education

• Bachelor’s degree in Marketing, Business, or equivalent training preferred

Work Experience

• Three years or more relevant work experience preferred.

Pay & Benefits Summary

• Salary $00K to $00K
• Optional 401 (k) contribution plan.
• Reimbursement for travel.
• Medical insurance is covered in full for the employee (Medical, Dental, and Vision), Time off allowance.
• Company will provide laptop and other needed computer equipment.
• Additional perks like free office snacks, discounted YMCA membership.

About AxisCare
According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes.
AxisCare was started in 2011 by industry leaders to help meet the demand for a more userfriendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 6 other countries. We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment.

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