Sr. Media Buyer (Aca & Medicare)

The Sr. Media Buyer creates and executes performance-based strategies for acquiring customers across Meta & Google (including YouTube). The primary focus is to develop and drive media marketing strategies, buy digital media and execute business-critical user acquisition campaigns on both platforms.

This individual would help drive consumers to our insurance teams for both ACA Insurance and Medicare Insurance, assistance and enrollment.

What You Will Do

• Manage and optimize paid search campaigns across various platforms, including Meta, Google and YouTube.
• Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign performance.
• Ensure optimal allocation of advertising budgets across campaigns and platforms, while monitoring and managing daily and monthly spending.
• Utilize audience segmentation and targeting to reach specific demographics and user profiles.
• Analyze campaign performance metrics and provide regular reports to assess KPIs, using data insights to optimize campaigns and make strategic recommendations for improvement.
• Conduct keyword research and competitor analysis to identify opportunities for campaign improvement.
• Collaborate with cross-functional teams to align paid media efforts with overall business goals.
• Analyze market trends and adjust media buying strategies accordingly.
• Develop relationships with media vendors.

Requirements

• 5+ years of experience with D2C performance marketing and/or lead generation campaigns on paid media platforms.
• Previous experience running paid media click to call campaigns for Insurance (ACA & Medicare).
• Proven success in managing paid media advertising campaigns on Meta (Facebook Ads Manager) & Google (Google Ads).
• Experience managing campaigns on YouTube is a plus!

About Us
Fluent, Inc (NASDAQ: FLNT) is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent connects data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. For more information, visit http://www.fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $110,000 to $115,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.
Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.