Media Buyer - Search & Dashboards

MEDIA BUYER - SEARCH & DASHBOARDS 

Who You Are

You’re a natural organizer, a calm in the storm type who loves the process of developing and implementing media campaigns and marketing plans. You’ll roll up your sleeves and comfortably develop, collaborate and execute on paid media strategy from creation through to completion, equally comfortable working as a team and being hands on across ad platforms. 

What You’ll Do

At Madwell, we believe the message and medium are deeply intertwined, and as a digital marketer with performance experience, you’ll be assisting the Media team in the creation and execution of bespoke media plans that can spark or elevate a creative idea. You’ll be working closely with individual clients to make their marketing plans a reality in a timely and logical way, with a focus on paid search and developing client performance dashboards. 

Responsibilities include, but are not limited to:

• Taking ownership of all search accounts and performing ongoing account and campaign optimization
• Recommending and taking the lead on restructuring accounts, cleaning up legacy accounts, and implementing changes based on current best practices
• Producing recommendations for paid search optimizations and demonstrating the efficacy of our campaign strategy through thorough analysis
• Managing campaign budgets and reconciliations
• Building client-facing and ad hoc reporting dashboards for measurement, optimization and reading out results.
• Collaborating with cross-functional teams and media partners to ensure quality and timeliness of deliverables
• Presenting media recommendations and campaign performance in a clear, compelling and persuasive way
• Contributing to the creative process with knowledge of new-to-market digital opportunities, data-driven insights, and unique media formats to help bridge the ideas and placements

Our Must-Haves

• Experience managing search accounts across Google Ads and Microsoft Ads across various campaign types (YouTube, Performance Max, Audience Ads, Demand Gen Campaigns)
• Experience managing Amazon and Walmart search accounts a plus
• Experience working with Looker Data Studio or Tableau 
• Can synthesize strategic information to craft a cogent and compelling POV to present to clients, cross-department, or agency partners
• Excellent organizational skills and a detail-oriented mindset
• Strong analytical thinking and the ability to tell stories with data
• Commitment to embrace diversity and change, and engage with empathy and an open mind. 
• Must be located within commuting distance of our Brooklyn or Denver office, and able to come into the office twice a week on Tuesday + Thursday every week. 

Where You’ve Been

• 2+ years experience in an agency or in-house setting in a paid search-focused role
• Experience in presenting paid search performance reporting (client-facing and/or in-house) 
• Current knowledge of trends and media best practices in paid search 
• Hands-on keyboard in-platform experience
• Managed larger accounts using SA360 a plus

Lines of Report

Reporting to: Group Media Director, Activation/Performance

Madwell Values

• Has an independent spirit and takes initiative to experiment
• Demonstrates an open mindset
• Engages with empathy and embodies a work ethic that makes us stronger when we work together
• Covers for others when necessary and lifts where others cannot
• Recognizes that sameness is not a strength and supports and welcomes a diverse perspective

Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Madwell we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Salary Range: $70,000 - $89,999

* This is a hybrid role based out of our NYC office, you must be located within commuting distance of Brooklyn, NY to be considered for this role.

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